A Feid and Yandel Surprise Show On The Water, with an abrupt ending

Reggaetón stars Feid and Yandel have come up with a very cool marketing trick that manifests, their recently released joint EP and single “Brickell”. They would perform a “spontaneous” live concert from a yacht cruising the waters of Biscayne Bay in Miami, with Brickell Avenue in striking distance.

Late Tuesday afternoon (May 14), Fayed let fans know something was up, posting an Instagram story of him on a boat in the bay with the caption “Quien en bote hoy en Miami puessss (Who's on a boat in Miami today, say )” Just three hours later, a second Instagram story showed a caravan of boats following Fade's yacht, and soon he and Yandel were singing.

But not for long.

Just three songs into the show, as Fade and Yandel's yacht approached the Brickell Bridge, local water police patrols asked the artists to shut down the party.

According to Andy Martínez, Yandel's manager, officers told groups of artists to “stop the music” because so many fans showed up, traffic on the streets was gridlocked, and “there were over 50 police patrols on standby” for the safety of the crowds trying to reach the bridge and boat route.

Still, Martinez said Advertising sign, everything was good. Fayed's team had obtained “all the necessary clearances with the Coast Guard and everything was fine and on time.”

The plan, says Martínez, “was to cross the bridge and sing the whole album. But only three songs passed.”

As a marketing ploy, however, the water show was a success. Social media videos showed screaming crowds of people lining the canal as the yacht passed.