Amazon Music has announced a new AI-powered playlist feature that lets users turn text messages into entire playlists. Called Maestro, the offer is still in beta and is only available to a small number of Amazon Music users across the board in the United States on iOS and Android. It can be found on the home screen of the app or by clicking the plus button to create a new playlist.
The news follows Spotify's recent announcement of its own AI playlist feature, designed to help users find new music based on the works they're already listening to. Playlists will be created based on the user's specific text messages about the desired vibe, status and genre. Soundtrack Your Brand, a global music streaming service that provides music for businesses, launched an AI playlist maker last week.
AI has been a key component of music recommendations for years, helping services like Spotify and Amazon Music recommend new songs to users. The difference now is that, with these new features, streamers can create playlists based on text messages that include sounds, activities, moods, places, emojis, and more. Maestro will respond to a prompt by creating a playlist and creating an inventive title.
Like Spotify, Amazon Music has guardrails about what text messages are allowed, blocking any prompt that contains offensive language and “inappropriate messages,” according to a post on the company's website.
Amazon Music plans to roll Maestro out to more users, but for now, only a limited number of subscribers will have access to the feature. Amazon Music Unlimited subscribers will be free to listen to their playlists immediately, while Amazon Prime members and customers on the free (ad-supported) tier will be able to listen to 30-second previews of their playlists before saving.
from our partners at https://www.billboard.com/business/streaming/amazon-music-ai-playlist-feature-available-u-s-users-1235658489/
