Apple Music unveiled a new suite of analytics tools on Thursday (May 9) that will be available to labels and distributors. The streamer has also released a Shazam Radio Spins Chart which can be accessed through Apple Music or Shazam's website.
Those who pay to access the tools can get lost in more than 4,500 charts – each ranking up to 1,500 titles – covering 60 genres and spanning 270 countries, regions and cities. While radio isn't the commercial force it once was, Apple has also used Shazam to track what's playing on more than 40,000 radio stations (terrestrial and online) around the world.
In addition, Apple Music will provide partners with real-time listener counts for all songs in their catalogs and tools to measure how their marketing campaigns drive discovery and re-engagement. This theoretically allows labels and distributors to get a better sense of how — and how quickly — any ad spend affects the streams they earn on Apple Music.
The new tools are one of many recent changes to the platform.
Apple Music
In January, the platform announced that music available in Spatial Audio — which is supported by Dolby Atmos — will receive a royalty rate up to 10% higher than content not available in the format. Apple Music told its partners via email that “this change is not only intended to reward higher-quality content, but also to ensure that artists are compensated for the time and investment they put into mixing in Spatial.”
Apple Music has also taken a proactive approach to preventing streaming fraud, providing partners with daily reports of fraudulent streams and hitting egregious repeat offenders with “financial adjustments” if they don't take action to address the problem. In the first six months after the program was implemented, streaming fraud dropped by 30%.
Apple Music
from our partners at https://www.billboard.com/business/streaming/apple-music-analytics-tools-labels-distributors-1235678659/
