Source: NurPhoto / Getty / Apple Vision Pro
Not even Apple could make a big splash in the VR/AR space. The company built by Steve Jobs is reportedly reducing shipments of its latest product, the Apple Vision Pro.
Trusted Apple analyst Ming-Chi Kuo claims that the tech giant is cutting Vision Pro shipments to 400,000-450,000 units while the market is predicting 700,000-800,000 units or more.
Apple's headphones are reportedly dropping signs that demand for the $3,500 headset hasn't been that high despite viral photos showing people using it while walking down the street and celebrities flaunting it.
The decision to cut sales comes as Apple prepares to launch the handsets overseas.
If you're one of the Apple fanatics hoping for a cheaper model to come, according to Kuo, Apple is considering dropping a more affordable version of the Vision Pro in 2025 as the company looks at its roadmap for the device.
In more Apple Vision Pro news, Frank Casanova, a senior executive at Apple Inc. who led product marketing efforts for Vision Pro, has retired.
Per Bloomberg:
Frank Casanova, who worked at Apple for 36 years in various roles, including helping develop the iPhone to new carriers, left last week, according to his LinkedIn page. In 2019, he was named Apple's first chief marketing officer for augmented reality before being tapped to lead the headset effort.
X users react to The Vision Pro reportedly crashing
News of the Apple Vision Pro dropping isn't shocking to many people, especially given the headset's price and lack of comfort.
A user on X, formerly of Twitter, wrote, “why are people surprised that they don't want to spend 3.5k on VR ski goggles to avoid human interactions.”
Add another person“Apple when it finds out that niggas don't want to spend 3.5K on some robot glasses when they can buy different ones for a quarter of the price.”
Well.
There's always the Meta Quest 3. It's affordable and does many of the same things the Apple Vision Pro does. I am just saying.
More reactions to the Vision Pro flop are in the gallery below.
