Almost five years since wide city With its run now over, the show's stars Abbi Jacobson and Ilana Glazer have reunited. The occasion? Help fight the battle against “The Gut Gap,” a discrepancy between the digestive health of women and men that is the focus of a new advertising campaign for the laxative drug MiraLAX.
That's right, Jacobson and Glazer's idiosyncratic wit has been enlisted to help promote MiraLAX through a new long-form ad, co-written by the comedians themselves. The video, which shows the two gathering for their “quarterly Jewish food feast,” shows Jacobson revealing that he has been struggling with constipation, to which Glazer offers the supposed remedy: MiraLAX.
“Women know: We have a lot more stress,” Glazer says in the ad. “Stress can cause constipation…Women are more likely to be stressed than men, and twice as likely to suffer from constipation.”
Supporting Glazer's dialogue, the website created for the ad campaign contains even more statistics about the “gut gap,” such as how one in three women suffer from constipation weekly and 84% of women suffer from stress weekly, all citing a recent study commissioned by the brand. survey.
Speaking about her reunion with Jacobson, Glazer said: “Poop is an important tenet of the comedic voice, and Abbi and I have written, acted, directed and produced (no pun intended) many stories and scenes on the subject. When MiraLAX approached us to connect our special gift to the conversation about women's stress, we knew we could do the job.”
For her part, Jacobson said: “While stress and constipation can be a serious problem, we hope that by bringing some laughter and levity we will also help lighten the mental burdens that women carry. Reuniting with Ilana to write and film the campaign ads has certainly made us laugh a lot and we hope they resonate with women around the world and ultimately help spark a movement, pun intended.”
wide city It first premiered in 2014 and concluded in 2019 after five seasons, earning recognition as Consequence as the 24th best TV show of the 2010s. Two years ago, Glazer hinted that a formal “reunion” would be possible, but explained that “enough time has to pass” first. Perhaps this new announcement indicates that “enough time” has passed? Maybe, maybe not. Either way, you can definitely get a three-minute dose of the duo's irresistible relationship by watching their new ad for MiraLAX below.
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