Cash Money Records, the famous label known for launching the careers of rap superstars like Lil Wayne, Drake and Nicki Minaj, is making a push into the Latin music market by signing four promising Puerto Rican artists: Jeyyff, Midnvght, DimeWest and El Blxnco. says the company Billboard Español.
The signings of the four artists — part of a joint venture with Puerto Rico label Virolgue — represent Cash Money's strategy to reach new audiences and “create groundbreaking music that transcends boundaries and promotes unity in diversity,” according to a release type. The artists are active in the reggaetón, latin trap and Spanish hip-hop scenes.
“By embracing these Latin artists, we are starting an exciting new chapter in our journey,” he says Ronald “Slim” Williams, co-CEO of Cash Money Records, in a statement. “We are dedicated to supporting them and helping them reach their potential while introducing them to current and new fans worldwide. At Cash Money Records, diversity and authenticity have always been our cornerstones, and we look forward to these exceptional artists promoting their music in the Latin market.”
Cash Money Latin A&R Carlos RivasA&R Marketing and Publicity Manager Christina Novoand vp of digital Mati Bernal lead the label initiative.
“As a Latina in the music industry, it's an exciting time to see this vision come to fruition,” says Novo. “Growing up with Cash Money as a cultural cornerstone, being a part of this epic moment is beyond surreal. It's not just about the music. it's about bridging cultures, forging connections and promoting the indomitable legacy of Cash Money Records alongside our valued partners at Virolgue.”
Cash Money plans to kick off the collaboration with a series of exclusive releases and collaborative projects aimed at the Latin audience.
Jeyyff, whose real name is Jesús Figueroa, shared his excitement about joining the label in a statement. “Signing with Cash Money Records is like stepping onto a world stage,” says the singer, who was recently featured on the track “Háblate Claro 2.0.” He added that he sees his signing as an opportunity to “make history, one verse at a time.”
DimeWest, who made the rounds for his viral hit “Porche Carrera” in 2023, expressed similar excitement about joining the Cash Money family, stating that signing to the label represents “endless possibilities” for his career.
In his statement, El Blxnco said he considers his signing a great honor, recognizing the company's legacy of developing top-tier talent. “It's a great honor to start my career with such a famous label that developed Lil Wayne's career [and] The Hot Boys among other high caliber artists,” he added. Meanwhile, Midnvght described joining the label as a major “accomplishment” for him.
From singles to diverse musical projects, including a special appearance at the Puerto Rico Day Parade in New York, the work of all four newly signed Cash Money artists will soon be “available for fans around the world to enjoy and to celebrate,” the press release added. .
from our partners at https://www.billboard.com/pro/cash-money-signs-puerto-rican-artists-latin-music-expansion/
