Rapper, actor and activist Common is signed to SMAC Entertainment. The Grammy, Emmy and Oscar-winning artist will work with the talent management, music, brand and production company to pursue “strategic brand partnerships and endorsements, unscripted projects and brand development for future projects and collaborations,” according to a press release announcing the signature.
Said the CEO of SMAC Entertainment Constance Schwartz-Morini in the release, “We are very excited to welcome Common to the SMAC family. His commitment to keeping it real and making a difference aligns perfectly with our driving force at SMAC, and we think Common is a no-brainer. he is a game changer. We look forward to embarking on this exciting journey together!”
Effective immediately, the new association will be overseen by Schwartz-Morini and other SMAC executives April Guidone and Derek Sanderson. They will work with Common's teams at UTA, Ceremony Music, Brillstein Entertainment Partners, The Lede Company and Tamara Brown at Think Common Entertainment.
On the set of Common's work, his latest book will be released on January 23rd, And then we get up. Focusing on health and wellness, the book addresses topics such as achieving general well-being and health disparities within the Black community, as well as sharing Common's insights and advice from his own personal wellness journey.
On the acting front, Common appears in the Apple TV+ sci-fi drama series Vacuum cleaner, which was renewed for a second season. It also made its Broadway debut in the 2022 production Between Riverside and Crazy. During the show, the Common hosted “Justice Nights on Broadway,” which featured a special performance and discussion about the show for invited justice advocates, former inmates, their family members, and community activists.
The Chicago native is actively involved in the Common Ground Foundation's Dreamers & Believers mentoring program. He is also the co-founder of the tuition-free creative arts school, Art In Motion.
Founded in 2011, SMAC Entertainment represents rapper Wiz Khalifa, TV personality Michael Strahan and Deion “Coach Prime” Sanders, among other clients. The company's recent television and film productions include the documentary; BS High on MAX, its second season Trainer Prime for Prime Video as well as for the streamer's upcoming feature film, The outsidersproduced and starring Snoop Dogg.
from our partners at https://www.billboard.com/business/management/common-smac-entertainment-1235579496/