Joseph Oerke has been promoted to executive vice president of Decca Records US, Verve Label Group announced on Tuesday (April 16).
“I love classical music,” Oerke said in a statement. “I actually moved to New York to study oboe and got my first job in the gift shop at the Metropolitan Opera. I think everyone can find at least one piece of classical music that evokes emotion, and part of my job is to bring that music to more people. Leading this historic record label is a dream come true for me.”
Dickon StainerPresident and CEO of Verve Label Group, added that “Joseph is propelling Decca US into a new era as America's premier classical label.”
“With his limitless experience and formidable team-building skills, Joseph is perfectly positioned to serve the world's finest classical artists and their passionate audiences in the US,” said Stainer.
In 2023, Decca Records was responsible for 47% of the classical album charts by consumption, according to Luminate. The label also set a one-week US sales record for a classic vinyl album with Joe Hisaishi A Symphonic Celebration: Music From The Studio Ghibli Films of Hayao Miyazaki.
“There is a huge population of people who listen to instrumental and classical music during activities like meditation, yoga, cooking dinner, studying and more,” Oerke said. Advertising sign last year. “We've focused heavily on these spaces and created opportunities to showcase the genre.”
Oerke was also passionate about using social media platforms to enhance the spread of classical music. “We constantly monitor trends and daily activity on social media platforms like TikTok, Reels and Shorts, and with a deep understanding of fan behavior we can double down on consumer-driven marketing,” he said in 2023. “Increasing [user generated content] With initiatives like influencer campaigns and connecting our artists and music to relevant cultural trends are just some of the ways we work to place our artists at the forefront of online culture to give their music a chance to stand out among the thousands of pieces that circulate every day. “
from our partners at https://www.billboard.com/business/record-labels/decca-records-us-joseph-oerke-executive-vice-president-1235657701/
