Is Eminem strapped for cash?? We really doubt it, as the man has moved millions of records throughout his illustrious career. But when we heard he was teaming up with White Castle to drop some new merch, we were shocked and couldn't help but wonder if this was a quick money-making endorsement for the white GOAT rapper.
The truth is, Eminem has a brand new album titled The Death of Slim Shady (Coup de Grâce) releasing this Friday (July 12). And to promote his 11th studio album (12 if you count his first project, Inexperienced), Eminem and White Castle have teamed up to release some exclusive t-shirts and trucker hats that are sure to be a hit with his fans on day one.
Featuring the White Castle logo and colorway, the t-shirts and hats are branded “White Rapper” (LOL) and labeled “Buy 'em by the “Sack””.
Adding another nod to the iconic rapper, the back of the tee reads, “Established In 1972,” which happens to be the year Marshall Bruce Mathers III (Eminem) was born. White Castle itself was founded in 1921.
>While we don't hate the Eminem x White Castle collab, we're mildly surprised that Em didn't jump at the chance to do such a collaboration with his restaurant, Mom's Spaghetti. Sure, some people say the food is horrible and the restaurant itself should probably close, but lord knows it could use the kind of promotion and marketing that only Slim Shady himself can provide. I am just saying'.
Check out the Eminem x White Castle collection and let us know if you'll be checking out your local White Castle joint for the tracks in the comments section below.
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Photo: Getty