Source: Laura Jane Coulson / Laura Jane Coulson
Pharrell Williams continues to create with purpose. Of Humanrace the brand has partnered with Evian for a tennis collection.
Source: Hadda / Hadda
As was mentioned with Blessedness, The Virginia Beach native has another try to add to that resume. This week, the Humanrace brand announced a tennis-inspired limited edition with evian, the official water of the US Open. Their intention was to celebrate the sport while instilling the spirit of New York, where the tournament has been hosted since 1987. Included is a quarter zip pullover, shorts, tee, hats and an expandable carry bag. All pieces are made from 100% natural fibers and are made in the United States.
Pharrell explained his vision for the initiative in an official statement. “Each piece in this series reflects my belief that being well is a way of life,” she said. “Water is the essence of life, right? We cannot live without it. So it's only natural that Humanrace and evian come together for this collaboration. It's about celebrating what keeps us connected, aware and moving.”
The water brand also explained why this joint effort was unlikely. “The partnership between evian, Pharrell and Humanrace encapsulates the spirit of our 'Live Young' ethos,” said Leeni Hämäläinen, marketing director for evian in North America. “Whether we're playing our stylish collection of tennis in the city, celebrating with the local community at the US Open or sipping natural spring water from the French Alps, we want to inspire people to embrace joy and wellness – both physically and emotionally.
The evian x Humanrace capsule collection will be available from August 24 on Humanrace.com.
Source: Laura Jane Coulson / Laura Jane Coulson
