Expanding on their track record of hosting dance music events in unique venues around Los Angeles, dance music event promoter Stranger Than has announced that they will soon be hosting a series of shows in a converted supermarket.
The venue will serve as a temporary venue for a four-month run of shows running from September to December, with the lineup so far including parties from Boiler, Carl Craig and Moodymann as Detroit Love, Floating Points, Orbital, Luciano, Nico Moreno, Adam Ten and Mita Gami, an afterparty for the Mayan Warrior crew show on October 26th, a Daytime Warriors party and an event by the Pizzaslime collective. Additional programming will be announced in the coming weeks.
The venue, a former California Market in Koreatown, can accommodate 1,200 to 3,200 attendees and has also hosted traveling exhibitions. Dubbed The Supermrkt, the venue began as a dance venue last May with a 14-hour set from Gordo starting at 6am. and ended at 8 p.m., with organizers planning to continue those hours for some of his upcoming performances. . The daytime shows will take advantage of the building's unique architecture and natural lighting effects thanks to the sun, while also offering a solution to the city's often cut club opening hours.
“With LA's time constraints, it's really become the party town during the day,” says Stranger Than founder Tal Ohana. Advertising sign. “In the dance music world especially, we find it difficult for attendees, DJs and ourselves to keep up with the rest of the electronic music scene in the rest of the world, where clubs stay open until the wee hours of the morning.
“While we can still have eight-plus hour parties in open-air parks and open-air spaces with large dance floors,” he continues, “licensing and neighborhood compliance make it difficult to really capitalize on the morning parties that exist in other electronic hotspots worldwide. With the new space, we wanted to bring that element to the LA party scene.
Ohana adds that this flexible schedule will also allow for multiple events to be held at the venue over the course of a day.
Supermrkt follows Stranger Than performances that have occurred in locations such as Cabrillo Beach and El Pueblo de Los Angeles downtown, with the group focusing on unique locations for individual performances that were almost entirely outdoors. That changes with The Supermrkt.
“Indoor venues for large capacity single events are very hard to find in Los Angeles,” says Ohana. “There are a lot of safety requirements and regulations that are hard to come by for a property with a large room that is also available and vacant for this type of production.
“The Supermrket provides a large indoor event space, unique architecture and, above all, a space that is naturally beautiful for both daytime and nighttime events,” he continues, adding that the venue “will provide a space that is carefully curated to home and our techno music. scene, more specifically aimed at providing elements not usually found in LA for fans on the strip.
And after years of producing one-offs in the city, Ohana says The Supermrkt is “absolutely the harbinger of a permanent venue since Stranger Than”.
from our partners at https://www.billboard.com/business/touring/boiler-room-orbital-play-repurposed-supermarket-1235748368/