When Fred Again burst onto the scene with his innovative boiler room equipment, he sent shockwaves through the industry. Now, a new electronic duo is capturing that same feverish, cult-like energy reminiscent of the early days of Fred Again. In an era dominated by the TikTok algorithm, where artists struggle to promote themselves authentically, only a few manage to forge a genuine digital presence without compromising their brand.
Meet Jersey, a dynamic French duo made up of brothers who are making waves in the electronic music scene. They stand out from the crowd, choose a unique path to show their authenticity, take a filter-free approach, produce videos with 360 cameras, eye-catching AI-generated images and Organize boiler room parties throughout Paris. The results are impressive: Jersey recently surpassed 100,000 followers on social media, showing no signs of slowing down.
Their journey began in the basement of their family home off the coast of Normandy in France, and evolved into the underground high school clubs of Paris. Here, they honed their production skills, creating a sound using analog gear and instruments that seamlessly blend high energy house music with elements of UK garage and Drum and Bass. This distinctive style defines his music, reflecting the frenetic energy of his live sets and parties synonymous.
Jersey's modern, fan-declared “futuristic” sound, along with viral live sets, quickly gained a devoted following. Fans not only connect with their music, but also with the compelling narrative of two brothers pursuing a shared dream, navigating the music industry on their own terms while staying true to their artistic vision.
Moving from local gigs to larger stages, Jersey's online presence grew organically. TikTok videos and Instagram Reels offer behind-the-scenes looks at her creative process and electrifying live performances. Unlike traditional promotional content, Jersey's approach feels like an extension of her art, turning followers into active participants in a journey that blurs the lines between the digital and the real.
In the field of French dance music, names such as DJ Snake, Tchami, Mercer and Malaa from the Pardon My French collective dominate. With a name set to reignite the dominance of dance music in France, Jersey is positioned to be the next big thing in the French electronic music scene.
Don't miss Jersey's debut EP, “The World I'm Searching For,” available now via TH3RD BRAIN Records.
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