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For years, sneakerheads and sneaker enthusiasts alike have complained that many of the goblets released over the years have been “given away” by store employees and even store owners (we'll never forgive you Marcus Jordan). Now, well-known sneaker collector Jadakiss is preparing a documentary focusing on the practice, and it's coming sooner than you think.
According to Sneaker Newsjay-to-the-muah took it upon himself to delve into the despicable practice of employees and clerks backdooring highly sought-after sneakers to bidders (we thought he was one of those bidders?) – for a new documentary dubbed Back Door. Directed by Set Free Richardson and narrated by Jadakiss, the documentary will show how these deals evolve and how consumers end up on the short end of the stick when it comes to highly anticipated sneaker releases.
Sneaker News states:
While early details on the project are scarce, there's obviously a lot to glean from the announcement and title alone. Sharing word of the project with the hashtag '#NoStoresAreExcluded', the piece's apparent focus will be on retailers handing out pairs to friends and family well in advance of release day, placing a strict limit on stock that really puts it in their hands. audience. There have been heaps of notable resurgences surrounding the controversial practice over the past decade, providing a ton of ground to cover in this potential exposé-style piece.
Importantly, this won't be Jadakiss' first foray into documentary, or possibly helming a project of this nature. He was the main narrator for Ghostface Killah's documentary with Clarks Wallabee, which chronicled this seminal shoe style, and sat in the director's chair for the Dapper Dan autobiography episode, Uncensored.
It should be interesting to see who this documentary puts on blast, as many high-profile people in the sneaker game have been accused at one point or another of producing their sneakers for profit.
Heck, even Jadakiss has been seen breaking out with a bunch of very limited pairs of sneakers that people couldn't get their hands on, including the Nike SB “Orange” Lobster Dunks just a few years ago.
We know he won't win all these couples through the lottery system we all have to abide by. I'm just saying. What do you think of the new? Back Door documentary; Sound off in the comments section below.
