LL Cool J, Usher & More Named 2024 BMAC Gala Honorees

LL Cool J and Usher are among the honorees to be honored at the Black Music Action Coalition (BMAC) gala. The fourth annual celebration will be held at the Beverly Hilton Hotel in Los Angeles on September 19.

The Clarence Avant Trailblazer Award will go to LL Cool J, while Usher will receive the Quincy Jones Humanitarian Award. Additionally, the BMAC Social Impact Award will be presented to BET Media Group: President/CEO Scott Mills, president/media sales Louis Carr, exec. vp specialists, music programming and music strategy Constance Orlando and exec. vp/chief marketing officer Kimberly Paige. Executive BeyGOOD. Director Ivy McGregor will accept the BMAC Change Agent Award, while Live Nation will receive the BMAC 365 Award.

“We are thrilled to celebrate this year's honorees who have used their talents, platforms and resources to create a positive and meaningful impact on social and racial justice worldwide,” said BMAC Co-Founder and President/CEO Willie 'Prophet' Stigers . press release. “This year's gala comes at a pivotal time for the industry and our country. It is more important than ever that we recognize these incredible achievements and unite the entertainment industry to use our collective voice to inspire compelling change.”

LL Cool J added, “Receiving this award from an organization that is making such big moves for racial equality and justice in the music industry is an honor. Clarence Avant was a true legend. He and I were both inducted into the Rock & Roll Hall of Fame the same year [2021] and he was a father figure to me. So it's a full circle moment and it feels really special.”

Presented by Live Nation, the BMAC Gala will be hosted by entertainment and lifestyle expert Kenny Burns. This year's celebration will also include BMAC's inaugural auction in partnership with Julien's Auctions. Also set for September: the release of the third edition of the organization Music Industry Action Report Card.

Past BMAC Gala honorees include HER, Lil Baby, Lizzo, The Weeknd, Sony Music Publishing President/CEO Jon Platt, US Representative (D-CA) Maxine Waters, Keke Palmer, Jermaine Dupri and The Recording Academy. For more information about BMAC and the BMAC Gala, visit bmacoalition.org.