Lollapalooza increased its commitment to supporting environmental causes on Wednesday (January 24) by announcing a new partnership with conservation organization Re:wild. Kicking off with Lollapalooza India on January 27-28 in Mumbai this weekend, the global festival with outposts in Chicago, Chile, Argentina, Brazil, Germany, France and Sweden will team up with the 1987-founded group by leading scientists and actors. Leonardo DiCaprio will support Re:wild's efforts by sharing environmental education through Lolla's messaging channels, as well as on the festival grounds.
“At a time when we need the world to come together to protect and restore nature as the most effective solution to the associated climate and biodiversity crises, there are fewer convening forces than music,” said Wes Sechrest, chief scientist at Re :wild CEO in a statement. “We are excited for this partnership with Lollapalooza to bring visibility and support to the vital and urgent work of communities and local organizations on the front lines working to ensure that nature thrives for the benefit of all.”
In addition to amplifying Re:wild's messaging on its social feeds, Lolla Festivals will create spaces for its partners to speak directly to attendees, as well as support the organization's projects with an as-yet-unspecified financial commitment. Lollapalooza has partnered with a number of environmental organizations to green the massive festival over the past three decades through the purchase of carbon offsets, free refillable water stations that have diverted millions of plastic water bottles from landfills, composting, recycling and distribution of food waste, and reusable programs cup among other efforts.
In a message to fans, festival co-founder and Jane's Addiction frontman Perry Farrell and his wife Etty Lau Farrell said: “Solutionists, join us! We are excited to be working with our new friends at Re:wild, as we too love the land, water and all living things. Their commitment to healing the world is directly in line with the roots of environmental awareness planted in Lollapalooza's infancy decades ago. And of course, we still respond to the call of the wild!”
The festival's flagship American show, Lollapalooza Chicago, received the Illinois Sustainability Award in 2017, and in 2023 Lollapalooza Berlin was the country's first festival to be certified as sustainable according to international standards.
Among Re:wild's efforts over the past three decades are protecting and restoring mangroves, rainforests, oceans and other ecosystems, as well as helping indigenous peoples gain rights to their lands and reintroducing endangered species. species. Click here to find some helpful suggestions for ways to Re:wild your fridge, campus and life and here to read more about the Re:wild Lollapalooza collaboration.
from our partners at https://www.billboard.com/music/music-news/lollapalooza-leonardo-dicaprio-rewild-environment-greening-1235587156/