Bobo Producciones, the production and promotion company that in recent years produced the successful “90's Pop tour” in Mexico and the United States, this week expanded and launched new management, A&R and marketing departments in addition to a record label: Bobo MUSIC.
“We are very excited about everything that is coming this year for our company. We continue to look for opportunities and expand strategically, especially in the Latin American market in the United States,” says Ari Borovoy. Billboard Español. The former member of pop group OV7 – which had its heyday in the 1990s – fronts Bobo alongside his brother Jack Borovoy and Sonia Salvador.
For its expansion, the company brought in veteran music industry executives, including Humberto Calderón, who had been head of marketing and A&R at BMG and Universal Music. Sabo Romo, the famous musician, producer and founder of the legendary rock band Caifanes. and Eliseo Reyna, who was a key factor in the conception of successful concept albums such as Rock En Tu Idioma and Rock En Tu Idioma Sinfónico.
“Bobo's strength and growth in Mexico, the United States, Spain and Latin America will be realized with our offer to develop and consolidate artists,” says Calderón.
The team aims to develop new projects and expand marketing and production to strengthen the company's work. Bobo has more than 15 years of experience in music events and managing Mexican stars such as Pedro Fernández, Lupita D'alessio and Sentidos Opuestos, among others.
The company's most recent hit is the 90's Pop tour, which last year toured 10 cities in the United States and Mexico, including a stop at Madison Square Garden. The tour has entered its sixth season, featuring Paulina Rubio on four dates, including a stop on May 3 in Querétaro and another on May 18 in Mérida. The tour includes a cast of stars from the 90s including Caló, The Sacados, Magneto, Kabah, JNS, Ana Torroja, Mercurio and Sentidos Opuestos. In addition to performing their favorite hits that made history in Spanish-language music, they also collaborate on new releases with their colleagues.
from our partners at https://www.billboard.com/pro/bobo-expands-90s-mexican-pop/
