Nature now has its own artist page on Spotify: The initiative will raise funds for conservation with music by David Bowie, Brian Eno and more

Many songs from across the musical canon feature the sound of ocean waves, wind, rain, thunder, lightning, bird calls, and other sounds of nature. Now, nature itself is being recognized as an artist for these contributions in an initiative to raise money for global conservation efforts.

This new project, Sounds Right, features “Nature” getting an artist page on Spotify, with that page covered in new music and older songs mixed into “Feat. NATURE” from artists like David Bowie with Brian Eno, Ellie Goulding, UK electronic outfit London Grammar, neo-soul and folk artist UMI with V of BTS, Indian artist Anuv Jain, Norwegian singer Aurora and many more.

These songs will also be available on all major streaming platforms, with the rights going to Sounds Right. The project is projected to raise more than $40 million in retention efforts from more than 600 million unique listeners in its first four years.

The Spotify playlist, which launched on Tuesday (April 18), currently features 15 tracks, with more to be added as Sounds Right grows. Current songs available include a “Nature Remix” of Goulding's 2020 song “Brightest Blue” that now incorporates sounds from the Colombian rainforest. Eno and Bowie's 1995 collaboration “Get Real” features the sounds of hyenas, rooks and wild pigs, while Jain's “Baarishein” features the sound of an Indian rainfall.

Proceeds will be collected by the non-profit conservation organization EarthPercent, and then put towards biodiversity conservation and restoration projects in threatened ecosystems around the world. The Sounds Right Expert Advisory Group, a group of established biologists, environmental activists, Indigenous Peoples representatives and experts in conservation funding, will advise on how the funding should be distributed.

“It was fantastic to see so many brilliant artists excited to engage creatively with the sounds of nature and support Sounds Right's core goal of seeing nature fairly compensated for its musical contribution,” said EarthPercent Co-Executive Director Cathy Runciman. . “We know that many artists care deeply about the protection and restoration of nature, and it is a privilege to begin these collaborations through Feat. NATURE playlist and together create a positive impact for biodiversity.”

Sounds Right was developed by the United Nations Museum and UN Live, Copenhagen-based organizations that use culture to create local action and global change, in collaboration with a range of climate-focused partners.