Nicky Jam, Luis R Conriquez, Codiciado and Arcángel will headline the RUMBAZO Latin music festival, which returns to Las Vegas on September 13-14 in partnership with Advertising sign.
In its third annual edition, the event will take place at the Downtown Las Vegas Event Center, where attendees can enjoy a weekend of not only music, but also food, art, fashion and more in celebration of Grito's Independence Day and of Mexico. , which are celebrated on September 15 and 16 respectively.
“The third year of RUMBAZO is shaping up to be our best event yet, especially with the addition of our new partner, Advertising sign“, the organizers said in a press release. “In recent years, Las Vegas has become the go-to location for El Grito's weekend, and RUMBAZO has emerged as a true Mexican Independence Day tradition.”
“Advertising sign continues to expand its footprint in the Latino market and we are so proud to do so with our biggest live show to date in Las Vegas and in celebration of the launch of Hispanic Heritage Month,” said Dana Droppo. Advertising signIts chief brand officer.
Leila Cobo, Advertising signHead of Content for Latin/Español, added: “Partnering to bring RUMBAZO to Las Vegas on such an important weekend for Latin culture and music is very meaningful. We tried to bring the best new Mexican music with Luis R Conriquez and Codiciado, as well as reggaetón icons with Nicky Jam and Arcángel for two nights of fantastic music for the fans.”
Sponsored by Estrella Jalisco, this year's RUMBAZO brings together big names in Música Mexicana and Latin urban, the two dominant Latin music genres today, which have also seen their artists collaborate. Nicky Jam recorded with Luis R Conriquez for “Como el Viento,” his first foray into Mexican music, released last year.
“I've always respected local Mexican music. It's not from my culture—in Puerto Rico you hear more salsa, merengue, Caribbean music—but I lived in Colombia for 10 years and you hear it a lot there. So they showed me this song and I thought it was perfect for me,” said Nicky Jam Billboard Español at that time.
The four stars confirmed for RUMBAZO '24 are accomplished acts with extensive records and multiple hits in Advertising sign diagrams.
Nicky Jam is considered one of the pioneers of reggaetón, with more than three decades of experience and accolades including a Latin Grammy and 13 Billboard Latin Music Awards. He is known for No. 1 hits on Hot Latin Songs such as “El Perdón” with Enrique Iglesias and “Hasta el Amanecer”.
Conriquez recently entered the Billboard Hot 100 with the Neton Vega collaboration “Si No Quieres No.” The Mexican hitmaker also rose to prominence in the urban Latin scene through his work with La Adictiva on “JGL” and with Peso Pluma on “Siempre Pendientes.”
Codiciado, meanwhile, has several hits on the Hot Latin Songs chart. As a solo act since 2021, the Tijuana artist known for songs like “Vamos Aclarando las Cosas” and “Ando Enfocoda” has collaborated with Grupo Firme, Natanael Cano, Santa Fe Klan and Peso Pluma among others.
Arcángel, another pioneer of reggaetón and Puerto Rican trap, made his debut as a soloist in 2007 after rising to prominence as part of De la Ghetto. Since then, he has placed six albums in the top 10 of the Top Latin Albums chart and released successful collaborations with superstars such as Bad Bunny, Feid and Rauw Alejandro.
RUMBAZO is open to guests aged 18+. tickets go on sale Friday (June 28) at 10am. PT / 1 p.m. ET. For more information, visit rumbazofest.com or follow the event on social media at @rumbazofestival.
Rubazo
Courtesy photo
from our partners at https://www.billboard.com/music/latin/nicky-jam-luis-r-conriquez-codiciado-arcangel-rumbazo-2024-1235716243/
