After a lukewarm launch in 2019, Nike decided to come back and retire the “revolutionary” Nike Adapt auto-lacing sneakers that no one asked for and even fewer wanted.
According Sneaker News, the Nike Adapt will be retired in 2024, as the innovative silhouette never took off in popularity as expected. Having launched in 2019 with a companion app, Nike announced in the FAQ pages that they will no longer be dropping new versions of the sneaker in the future. Unfortunately for Nike, the Adapt won't be missing (no shots).
Sneaker News References:
The first sticker sneaker to be available in the larger market was the HyperAdapt 1.0 in late 2016. With an MSRP of $720, this cutting-edge sneaker comes in premium packaging that came with an AC adapter, charging for the internal motor that turns on the automatic lacing system and a handy quick start manual so they know how to use the brand new technology. From that point on, several different colorways of the HyperAdapt 1.0 hit the market until its final documented release in late Spring 2018.
Nike moved quickly to bring Adapt technology to performance basketball with the Adapt BB 1.0 in early 2019. This performance basketball shoe was fully capable on the court, but featured the same hands-free technology and even a companion app that allowed the remote control of binding, lightning and on/off capability.
Nike plans to remove the Adapt app from the Apple and Android stores by August 6.
What this does for resale value is anyone's guess, but truth be told, we weren't crazy about the sneakers. It just seemed a little too high maintenance for our taste.
What do you think about Nike ditching the Adapt silhouette? Will you miss them or not? Let us know in the comments section below.