Just over eight months ago, Olivia Rodrigo was only making headlines in theaters. Flash forward to today, and he has sold out arenas on four continents and put on one of the biggest tours of the year. The pop phenomenon wrapped up the Guts World tour last week, bringing in $184.6 million from more than 1.4 million tickets sold, according to figures reported to Billboard Boxscore.
THE Intestines The cycle began in June 2023, when Rodrigo released “Vampire,” the Grammy-nominated single that topped the Billboard Hot 100 for two weeks. The album followed, debuting atop the Billboard 200, landing its entire tracklist on the Hot 100, and earning two Grammy nominations of its own. After hedging bets with a theater tour following his massive 2021 debut with I'm angrythe stage was set for an upgrade to arenas now that the sophomore slump had been avoided.
Rodrigo kicked off his Guts World tour on February 23 at the Acrisure Arena in Palm Desert, California. This show sold 9,998 tickets, marking the lowest attendance of any stop on the tour. Things picked up quickly, wrapping up her first North American leg with four shows at New York's Madison Square Garden, earning $10 million from 57,900 tickets between April 5 and 9.
Although the New York run is the highest-grossing leg of the Guts World tour, that wasn't the end of Rodrigo's run. He played 29 shows in 19 cities in Europe before returning to the US and Canada for another 20 dates. To top things off, he released six Asian markets, as well as four nights in Melbourne and Sydney, Australia.
During Rodrigo's stint in Asia, her October 5 performance at Manila's Philippine Arena grossed $1.2 million and sold 48,800 tickets. It's the biggest-selling single show of her entire tour – and her entire career – eclipsed only by four-night engagements in major markets like New York, London and Los Angeles. But of the 62 stops in 2024, it is its third-lowest earner. That's because he purposely kept tickets cheap, averaging $25.04 USD, which is less than a fifth of the tour's average of $128.81. Rodrigo is Filipino-American, and the show was a special stop – she's one of seven artists to headline concerts in the Philippines this year – where all net proceeds went to local charity Jhpiego through Fund 4 Good.
In terms of venue capacity and global reach, the Guts World tour was a major step for Rodrigo. While reports for the Sour tour were incomplete, the 16 reported shows averaged $415,000 and sold 5,517 tickets per show. Two years later, its nightly attendance increased 173% to 15,084, and its average gross increased 369% to $1.9 million. In 2022 he played 33 shows in North America and 16 in Europe. In 2024, those numbers swelled to 48 and 29, respectively, plus 18 combined shows in Australia and Asia.
However, there may be more room for growth. co-director Zack Morgenroth said Bulletin board that, per tour promoter Live Nation, demand showed Rodrigo could fill stadiums just as well. Even at a low price, Rodrigo moved almost 50,000 tickets to Manila, giving proof of concept.
The numbers are huge, but the tour's biggest impact extends beyond accolades. Rodrigo's Fund 4 Good led the way, in partnership with HeadCount, the National Network of Abortion Funds and more. And then there's the second-hand buzz that helped guide Chappell Roan from opening the first leg to the noise industry, finally returning as a special guest in August, rousing the crowd with a choreographed singalong to her own 'Hot To Go'.
At 21 years old, Rodrigo's Guts World tour is the highest-grossing tour for someone of her age (or younger) in a decade, dating back to when One Direction ruled the year-end Top Tours chart with Where We Are tour. But that's not enough – Rodrigo herself laments “When will I stop being great for my age and start being good” on Guts' deep track 'Teenage Dream'. Her 2024 trek is now one of the 10 biggest pop tours of the decade so far, ranking among treks by peers such as Harry Styles and icons such as Madonna.
from our partners at https://www.billboard.com/pro/olivia-rodrigo-guts-world-tour-185-million/