P-Lo Talks Teaming with Golden State Warriors & Uniting 'Bay Legends' for All-Star 'Players Holiday '25'

The Bay Area is having a moment and P-Lo is making sure it's one for the history books. Ahead of the 2025 NBA All-Star Game in San Francisco, the rapper-producer teamed up with Golden State Entertainment (GSE), the Warriors' music and content arm, to drop “Players Holiday '25.”

Featuring an all-star roster of Bay Area talent including Larry June, Kamaiyah, Saweetie, LaRussell, G-Eazy, thuy and YMTK, the track serves as something of a love letter to the Bay.

P-Lo sees this project as a celebration of Bay Area culture and an opportunity to bring together local talent. “As a Warriors fan growing up, it's an honor to represent our region,” says P-Lo. Bulletin boardreflecting the cultural weight of the project. “Players Holiday '25” is more than just a boo, the first single off his upcoming EP. For the Soila GSE collaboration that highlights the region's iconic sound. Featuring appearances from legends like E-40 and Too $hort, the EP is set to further cement Bay's influence on hip-hop and his deep ties to basketball culture.

For Saweetie, jumping on the track was an easy decision. “Me and P-Lo always find ways to connect with each other,” Saweetie says, referring to their previous work on the 49ers' playoff anthem “Do It for the Bay.” Her verse channels her signature ICY energy paying homage to the area's gamer culture. “It feels good to be a part of something so historic for the Bay,” he continued. “Growing up in the Bay, you learn a lot of 'player' vibes and I wanted my lyrics to reflect that. The sample is fire and I bring my perspective to the Bay Area as a woman.”

Both P-Lo and Saweetie highlight the power of music to elevate events like the All-Star Game, creating a bridge between hip-hop and sports fans. “Music connects people, and for a special event like All-Star, having a song that highlights the trick makes it even more meaningful,” says Saweetie.

David Kelly, GSE's chief operating officer, echoes that sentiment. “When we set out to create Golden State Entertainment, we wanted to work with artists who represent Bay Area culture but can also do it on a national and global scale,” Kelly said. Bulletin board. “P-Lo fits that perfectly. He has a huge fan base in the Bay, he's a rapper, a producer and someone we've worked with in the past. His connections with other artists like Saweetie, G-Eazy, Larry June and Kamaiyah allow us to create a project like 'Players Holiday' that we can plug into a global platform like the NBA All-Star Game. It's the perfect match for what we want to do.”

With a live video shot in true Bay Area style, “Players Holiday '25” is a celebration of community, heritage and hometown pride. Below, P-Lo opens up about the collaboration, the importance of representing Bay on a global stage, and what fans can expect from For the Soil.

The Warriors are the first NBA team to launch an entertainment division. How did it come together and how does it feel to be part of this collaboration?

When they called me, it was an honor. Especially growing up in the Bay as a Warriors fan, working with them to represent our region as I see it means a lot. I love where I'm from and I respect everyone in the scene who is making a name for themselves and representing the Bay the right way. To be called for that was a great honor.

I met David Kelly a few years ago when I was doing a halftime show for the Warriors. She told me about GSE and then a friend, Caroline, who has been at GSE for a while, reached out and said, “I think you'd be perfect for this project.” That's how it all came together.

“Players Holiday '25” features Saweetie, G-Eazy, Larry June and more. What was it like working with and recruiting such a diverse group of Bay Area artists?

Man, it was dope. Everyone on the record represents different parts of the Bay, but we all share the same love for where we are from. Saweetie, G-Eazy, Larry June, Kamaiyah — it's like bringing the old and the new generation together, showing the world that the Bay stays united and always moving forward. These are all people I work with often and they all happen to be Bay legends. So I just wanted to bring everyone together to really represent our origins. And I feel like this song resonates. As different as everyone is, like in their music and style, I feel like this song represents us all the same.

I love that you brought your friends along for this project. At the end of the day, it's about putting people in opportunities and giving them a spotlight to shine alongside you. I think that speaks to the idea that you want to share your moment.

For sure. I mean, I don't want to be the only one going up, you know? What does that really say about you if you can't bring anyone else along? I've always been taught to share what I'm up to, and that's something I've always wanted to do.

Walk me through the creative process of this song.

There's this song called “Player's Holiday” by Ant Banks and The Whole Damn Yay (TWDY). It's an old track from the late 1990s. I used to always watch the music video on this channel called CMC. They played hip-hop and R&B videos for about an hour, and “Player's Holiday” was one of those songs that always came on. As a kid, I loved it and as I got older, I thought, Man, I want to cover this song someday.

When this opportunity came up, I knew it was the perfect time. It was the right time to bring this song back for everyone to hear. That really inspired the project.

Was there anything interesting that happened on set while you were filming or any memorable moments that you can recall?

Yes, honestly, the whole day I was just smiling, I felt really grateful that I brought everyone together. It's rare to see that these days, especially with how divisive the media can be. Just being able to bring all these artists together, each with their own unique worlds and works in progress, and seeing them all come together was amazing. I literally couldn't stop smiling. It was drugs. We had some Bay Area legends out there, and they had fun. We had some of the younger generation as well, and they were having a great time. It just showed that when we really get together and try to do something, we are capable of pulling it off. It was a great moment.

The song and video capture the Bay Area vibe perfectly. How important was it to highlight culture?

That was the whole point. The bay has a unique energy. It's fun, it's festive and it's authentic. We wanted to show that, especially with the All-Star Game coming up in the Bay. It's a global event, but it's still about us, our roots and how we do things here.

Do you see more collaborations like this happening in the future?

For sure. This is just the beginning. We have it For the Soil The album will be released in January, featuring even more Bay Area artists. The Warriors are all about the fusion of sports and culture, and I'm excited to see what's next. I just think the Bay Area has always been an innovator in culture and technology and more. And I think with the Warriors leading, it's just a perfect matchup. Music, technology, culture… these are all things that bring people together. And that's what we do.

Check out P-Lo's 'Players Holidays' '25” featuring Saweetie, G-Eazy, Larry June, Kamaiyah, LaRussell, thuy and YMTK below.