Source: GEOFFROY VAN DER HASSELT / Getty
Now that Pharrell Williams is done crafting new fragrances and remixing classic boots for Louis Vuitton, the iconic music producer-turned-tycoon is looking to embark on a whole new venture. Apparently, his new direction takes him straight into the bottled water game. Word;!
According Hypebeast, Evian has teased a potential collaboration project with Pharrell's Humanrace brand in the form of some very cool and stylish water bottles. While this may seem like a random pairing, Evian is no stranger to collaborations with clothing brands, having worked with Moncler and Coperni. Now that they've teamed up with the likes of Skateboard P, it should be interesting to see what the two bring to the public after they whip up some ideas in the lab.
Per Hypebeast:
Highlighting the pure aesthetics of Humanrace, evian promotes mental and physical well-being through a motivating partnership to embrace your inner youth. While little is known about the joint venture, Williams and Evian promise to deliver a first-of-its-kind collaboration that will incorporate your five senses. The teaser shows Pharrell sitting at a table next to bottles of Evian wearing a blue and green hat.
“Our collaboration with evian focuses on well-being, both physical and mental. I am excited to share our work and message of joy with the world. This collaboration has plenty of elements to keep everyone young throughout the year. We invite everyone to discover their own playful and curious spirit and rediscover that sense of youth within themselves,” says Williams.
While we don't expect resellers to go crazy with this collaboration, don't be surprised to see people trying stunts on the 'gram or TikTok, as these Stanley Cups proved to be quite the product when they were released earlier this year. You never know what the next big thing is going to be these days.
Check out the Pharrell x evian water bottles below and let us know your thoughts on this collaboration in the comments section.
