Pharrell Williams Teams Up With Evian For Limited Edition 'Fountain Of Youth' Water Bottles: 'Staying Hydrated Is Fundamental'

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Pharrell Williams and Evian are teaming up to release limited edition “Fountain of Youth” water bottles in partnership with Humanrace, the Virginia lifestyle and products company.

The Evian x Humanrace glass bottles, designed by Williams and available in blue and green in still and sparkling options, feature “This Is the Fountain of Youth” engraved on the front of each bottle.

“Staying hydrated is fundamental,” Williams told a statement announcing the partnership on Wednesday (November 13). “These bottles represent more than just water – they're a reminder that self-care can be joyful. My collaboration with Evian and Humanrace will hopefully inspire people to embrace the small moments that contribute to our overall well-being. The phrase 'Fountain of Youth' on the bottle is designed to start conversations at the dinner table and reminds us of the fundamental role water plays in our well-being.”

“We are thrilled to continue our partnership with Pharrell and Humanrace through these limited edition bottles, which celebrate the intersection of wellness, creativity and community—values ​​that are central to both Evian and Pharrell,” said Leeni Hämäläinen, marketing director, waters. to Danone, Evian's parent company. “We're proud to work with cutting-edge collaborators, and Pharrell is the perfect creative partner to bring our shared vision to life. She embodies Evian's 'Live Young' ethos and we hope this collaboration will encourage people to embrace their own youthful spirit.”

The limited edition bottles will be available at select retailers and restaurants in the US starting in December. Williams' water partnership comes to an end GQ Men of the Year Coveralso released on Wednesday. The publication crowned Williams, head of menswear at Louis Vuitton, designer of the year.

The partnership with Evian is the latest collaboration between Williams and a legacy brand. Williams released one Over the moon Lego The builder's set was released in September ahead of his Lego biopic, Piece by Piece.