Source: Reebok / Reebok
While the Hip-Hop world and sneaker heads wait to find out if Reebok will bring back Jay-Z S. Carter's and 50 Cent's G-Unit sneaker silhouettes, the brand continues to release new footwear and apparel to the streets. Their latest collection is meant to resonate with us.
Source: Reebok / Reebok
Teaming up with PLEASURES for their latest collaboration, Reebok will release their new 'Not Guilty' capsule collection next Saturday (April 20th or 4/20), which is inspired by the culture's fight for social justice and equality, as part of Reebok's 'Human Rights Now'! racial equality platform (prop).
Reebok and PLEASURES explain the science behind their new collaboration.
“Cannabis legalization cannot happen without justice reform. Too many are still behind bars convicted of what is no longer a crime. No matter how you break it down or wrap it up, the fact is: we are not to blame for our PLEASURES,” the PLEASURES brand said in a statement.
“It was an easy choice to collaborate and amplify our leading voices on this issue,” added PLEASURES co-founder Alex James. “Put some real money and awareness behind the project to get those affected out of jail and back into society.”
To celebrate the launch of the new 'Not Guilty' collection, Reebok will donate $10,000 Last Prisoner Projectwhich is a national and nonpartisan non-profit organization dedicated to reforming the criminal justice system through progressive drug policy.
The PLEASURE and Reebok “Not Guilty” Collection will be available on Pleasuresnow.com on April 19th before going global on April 20th.
Check out the photos of the kicks below (they're a little rough going) and let us know if you'll be picking up a pair in the comments section.
Source: Reebok / Reebok
