Trenches, a digital marketing firm that worked closely with Noah Kahan during his campaign, announced an exclusive partnership deal with Republic Records, Mercury Records, Island Records and Def Jam Records on Wednesday (October 23). As part of the deal, Trenches will also start a record label, Trenches Records.
Tom LaScola founded Trenches in 2020. In addition to helping Kahan with digital strategy, the company partnered with Post Malone to F-1 Tris campaign. LaScola's team has also helped Wyatt Flores, Conan Gray and others.
But at a time when it's especially difficult to break new artists, the label's work with Kahan is what turned heads in the music industry. The song “Stick Season” reached No. 9 on the Billboard Hot 100, while Stick Season The album has spent 99 weeks on the Billboard 200 album chart to date. It currently sits at No. 12, just behind F-1 Tris. Kahan also earned a Grammy nomination for Best New Artist.
Kahan has said in interviews that even he was surprised by his ability to build a large digital following as quickly as he did. “I knew there was a chance for a moment that it would happen for me,” he said he said The New Yorker. “I didn't realize it would happen so quickly and in such a big way. I didn't think it would be through viral success. I hated social media. TikTok to me was just, “What's this, man?” What am I going to do here? I don't understand it.”
When Kahan originally posted “Stick Season” on TikTok, he said the response was overwhelming. “I had a snack after I finished editing the song, and then when I posted it and realized it wasn't getting any likes or anything, I was too high to delete it, so I fell asleep,” Kahan he said. By the time he woke up, though, listeners were enthralled with the track.
from our partners at https://www.billboard.com/pro/republic-teams-noah-kahan-digital-marketer-the-trenches-label/
