Spotify subscribers in 97 countries will no longer need to leave the app to watch their favorite artists' music videos, the company announced on Tuesday (October 15th).
The beta test, which began earlier this year in about a dozen countries — including the UK, Germany, Brazil and Colombia — will also soon expand to South Korea. It has already been used by artists such as LISA, Charli XCX, Fireboy DML and Fontanes DC
The feature is not currently available in the US or Canada.
In a world hooked on bite-sized clips from TikTok, Instagram Reels, and YouTube Shorts, music videos don't feel as good as they used to. However, Spotify's announcement claimed that music videos in the app helped bring listeners back for more.
“On average, listeners who discover a track with a music video on Spotify are 34% more likely to stream it again in the following week,” the company wrote. “Plus, music videos inspire action — on average, tracks with videos are 24% more likely to be saved or shared.”
In recent years, Spotify has pushed to add visual elements to the listening experience, in part to compete with longtime rivals like YouTube as well as newer ones like TikTok. The platform added a scrollable vertical feed in 2023 to make the app “feel alive,” CEO Daniel Ek put it in Spotify's stream On event.
In the same presentation, Spotify discussed the launch of Clips, which allows artists to add 30-second videos to their profiles. “We created Clips to give artists a platform that inspires fans and long-term success, not quick content hits that just tap into the latest meme,” the company explained in a video. “Clips… help increase the metrics that really matter to your career, like saved shows, views and streams.”
from our partners at https://www.billboard.com/pro/spotify-music-videos-available-more-countries/
