Taylor Swift's evolution has been incredible. From country music favorite to pop powerhouse and now music industry giant, the 34-year-old is simply unstoppable. She is much more than a musician and cultural icon, and she has become a global brand in her own right.
The question now is how can the Love Story singer become bigger than she already is? Perhaps Swift should look to expand her franchise even further so that she is considered in the history books as a bigger sensation than Michael Jackson or the Beatles.
Swift Now Challenges History's Biggest Acts
Swift hasn't cracked the top ten artists of all time in terms of album sales, but she's getting close. The Pennsylvania-born singer has sold more than 200 million albums, which places her within a short distance of the top ten, where Eminem is with 220 million. Still, Swift still has a way to go to beat the Beatles, Michael Jackson and Elvis Presley, who sold more than 500 million records each.
There's plenty of time for Swift to hit those sales records, and she's already broken her own impressive musical feat. In fact, the Bad Blood singer is responsible for the most successful tour of all time, surpassing artists like Elton John and Ed Sheeran in the process. The Eras Tour is still ongoing, but has already raised more than $1 billion in revenue.
The singer could expand into other forms of entertainment
One thing Swift could do to further cement her legacy is to expand into modern forms of entertainment, many of which were unavailable to the best-selling artists of all time. She has already shown her willingness to do so with the release of the concert film she released alongside her latest tour. Taylor Swift: The Eras Tour earned more than 261 million dollars worldwide and it is the highest-grossing concert film in history.
The online casino industry is another booming sector that Swift could try to conquer, as there are millions of people playing gambling games around the world. There is an eclectic mix of genres among the new online slots including games like More Unusual Suspects and Dark Waters Power Combo. This suggests that a Swift-themed game wouldn't be out of the question. Other acts like Michael Jackson and Queen have themed slots based on them, which has helped increase her fame. Therefore, Swift should try to follow in her footsteps.
He could go down in history as the biggest star in history
If Swift makes the right moves now, there's a good chance she'll go down in history as the biggest star of all times. He shows no signs of slowing down and if he continues releasing albums his fame will only increase.
It is important, however, that Swift makes use of all available technological channels to boost its franchise. Themed games and television series could help boost the star even further and make her an even bigger cultural icon.
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