By Taylor Swift Department of Tormented Poets Kicking off a blockbuster run in the US On its first day of release, April 19, the set sold 1.4 million copies in traditional album sales, according to initial reports from data-tracking firm Luminate. This marks Swift's biggest sales week ever for any album in the US. Advertising signgraphs of All numbers in this story are for the US only.)
Additionally, the set's 31 songs (available on its deluxe and digital editions) generated 243.4 million official US on-demand audio streams as of April 19, led by the album's first single, “Fortnight,” featuring Post Malone, with 18.4 million streams. (This is more than double the number of streams generated on the first day of Swift's last release, 1989 [Taylor’s Version]; Its 21 songs generated 110 million streams on its opening day.)
Overall, the album earned 1.6 million equivalent album units in the US on its first day. The last album to surpass one million units in a week it was Swift's 1989 (Taylor Edition)when it collected 1.653 million units in its first week late last year (week ending November 2, 2023).
Further news on initial sales and streaming for the album, as provided by Luminate, will follow in the coming days.
With 1.4 million copies sold across all CD, vinyl, cassette and digital download versions of the album, Department of Tormented Poets puts together the best-selling week for any Swift album. Previously, her biggest sales week was recorded by the week her re-recording began 1989 (Taylor Edition) last year, when it sold 1.359 million copies.
Department of Tormented Poets (abbreviated as TTPD) was originally released on April 19 as a standard 16-song digital download album, as well as a series of 17-song physical formats (more details on the various editions later in this story). Two hours after the album's release, Swift announced an expanded 31-song version of the set and released it as a download and streaming digital album. She wrote: “It's a surprise at 2am: Department of Tormented Poets it's a secret DOUBLE album. I had written so much tortured poetry over the last 2 years and I wanted to share it all with you, so here is the second part of TTPD: The Anthology. 15 additional songs. And now the story is no longer mine… it's all yours.”
The sales of Department of Tormented Poets will increase over the next few days, with the current tracking week ending on Thursday, April 25. The album's final first-week sales numbers are expected to be announced on Sunday, April 28, along with its presumed big debut on the multimetric Billboard 200 album chart (dated May 4). If Department of Tormented Poets Debuting atop the Billboard 200, it will mark Swift's 14th No. 1 album, extending her record for most by a woman. He would also tie Jay-Z for the most No. 1s among solo artists. The only act with more than 14 No. 1 albums on the Billboard 200 is The Beatles, with 19.
All 13 of Swift's full-length studio albums and re-recorded works since 2008 Fearless (her second album) by 2023 1989 (Taylor Edition) debuted at No. 1.
The Billboard 200 chart ranks the most popular albums of the week in the US based on multimetric consumption as measured in equivalent album units, compiled by Luminate. Units include album sales, track album equivalents (TEA) and streaming album equivalents (SEA). Each unit equals one album sale or 10 individual tracks sold from an album or 3,750 ad-supported or 1,250 official paid/subscription on-demand audio and video streams generated from songs from an album. For all new charts, follow @billboard and @billboardcharts on both X (formerly Twitter) and Instagram.
Sales history: The 1.4 million sales figure recorded for the album includes both over-the-counter and download purchases from Department of Tormented Poets which took place on April 19, in addition to a possible large number of pre-orders of the album through online retailers that were sent to customers for arrival on the day of release. Swift announced the album during the Grammy Awards on February 4, and her official online store began accepting pre-orders for the project on the same day.
After one day on sale, Department of Tormented Poets is the best-selling album of 2024 year-over-year in the US, surpassing Beyoncé's 188,000 sales Cowboy Carter until the week ending April 11.
Department of Tormented PoetsIts sales were boosted by its availability in 19 different physical formats (nine CDs, six vinyl LPs, and four cassettes — with four of the physical formats sold exclusively at Target stores) and two digital download offerings (the standard 16-song album and a surprise 31-song deluxe edition released two hours after the original album bowed).
Collectively, the six vinyl LPs combined to sell 600,000 copies on the album's first day — already the second-best-selling week for a vinyl album in modern times (since Luminate started tracking sales electronically in 1991). Swift holds the record for biggest vinyl sales week in modern times, with 693,000 copies sold 1989 (Taylor Edition) on vinyl the first week.
Here is a summary of its available versions Department of Tormented Poets:
Standard 16-song digital download and streaming album
Edition “The Manuscript”. (standard CD, deluxe CD featuring Swift-branded merchandise, white vinyl, Target exclusive clear vinyl, and white cassette — each featuring the standard album's 16 songs plus a bonus track: “The Manuscript.” The standard CD and the vinyl versions are widely available through all retailers, while the deluxe CD and cassette are exclusive to Swift's online store which sells signed copies of the standard CD and vinyl variants exclusively through her website.
“The Albatross” edition. (Exclusive CD, deluxe CD containing Swift-branded merchandise, smoke vinyl, smoke cassette — each featuring the standard album's 16 songs plus a bonus track: “The Albatross.” The Target CD contains a poster. The vinyl is widely available, while the deluxe CD and cassette are exclusive to Swift's online store)
“The Bolter” edition. (Exclusive CD, deluxe CD featuring Swift-branded merchandise, beige vinyl, beige cassette — each featuring the standard album's 16 songs plus a bonus track: “The Bolter.” The Target CD contains a poster. The vinyl is widely available, while the deluxe CD and cassette are exclusive to Swift's online store.
“The Black Dog” edition. (Exclusive CD, deluxe CD featuring Swift-branded merchandise, charcoal vinyl, charcoal cassette – each featuring the 16 songs on the standard album plus a bonus track: “The Black Dog”. The Target CD contains a poster .The vinyl is widely available, while the deluxe CD and cassette are exclusive to Swift's online store)
31-song digital download and streaming deluxe album (Contains the 16 songs on the standard digital album, plus the four bonus tracks issued on the above four variants [“The Manuscript,” “The Albatross,” “The Black Dog” and “The Bolter”] and 11 additional songs)
Million Seller History: Although the week is not nearly over, Department of Tormented Poets already has the biggest sales week for any album since Adele 25 bowed out with 3.378 million copies sold (week ending November 26, 2015). Currently, Department of Tormented Poets it has the sixth biggest sales week for an album in the modern era (since Luminate began tracking sales electronically in 1991). The six biggest weeks are (all first weeks): Adele's; 25 (3.378 million), *NSYNC's There are no strings attached (2.416 million, in 2000), *NSYNC's Celebrity (1.878 million, 2001), Eminem's The Marshall Mathers LP (1.76 million, 2000), Backstreet Boys' Black blue (1.591 million, 2000) and Department of Tormented Poets (1.4 million, 2024).
Department of Tormented Poets is Swift's seventh album to sell at least one million copies in a week since its debut 1989 (Taylor Edition), Midnight, reputationthe original 1989, Red and Speak now. She is the only actress with seven different albums that each sold at least one million copies in a week in the modern era. In total, there have been 26 occasions – from 24 different albums – in which an album has sold at least one million copies in a week in the modern era. One of those albums, by Adele 25sold over a million in three separate weeks.
Strong Flow Numbers: On the album's first day, the project's 31 songs generated 243.4 million official on-demand audio streams. (Official video-on-demand streaming information for the project will be available in the coming days.) The album's top five most-streamed songs from official audio-on-demand streams as of April 19 were: “Fortnight,” with featuring Post Malone (18.4 million), group track 'The Tortured Poets Department' (14 million), 'Down Bad' (13.3 million), 'My Boy Only Breaks His Favorite Toys' (12.7 million) and “So Long, London” (12.6 million) .
Swift's biggest streaming week, with total official on-demand streams (both audio and video) generated by an album's songs, is the opening week of Midnightwhich garnered 549.26 million streams for its 20 songs (week ending October 27, 2022). Midnight it also holds the third biggest streaming week overall, behind Drake's first frames Scorpio (745.92 million in 2018) and Certified Boy Lover (743.67 million in 2021).
from our partners at https://www.billboard.com/music/chart-beat/taylor-swift-the-tortured-poets-department-first-day-sales-release-week-1235662005/
