Famous hip-hop DJ and producer Madlib finds himself embroiled in a legal battle over his iconic animated alter ego, Lord Quas. The artist behind the character, Keith Griego, supports this Lord Quas originally created for the cover of Madlib's 1999 single “Microphone Mathematics”. Griego's lawsuit, filed April 19 and first reported by Seamus Hughes' Court Watch, alleges that despite Lord Quas' original creation for a specific purpose, Madlib has since used the character extensively on album covers, music videos, merchandise and even tried to trademark it. the persona.
For over 25 years, Lord Quas has been an integral part of Madlib's artistic expression. Born Otis Jackson Jr., Oxnard native Madlib has made significant contributions to hip-hop through collaborative projects with renowned artists such as MF Doom, Freddie Gibbsand J Dilla. Specifically, Madlib's alter ego, Quasimoto, features Lord Quas, whose signature pitch-shifted voice adds a unique dimension to his music. Despite Lord Quash's prominence in Madlib's work, Griego claims he has not received proper compensation or credit for the character's continued use.
The outcome of this legal battle could have significant implications for both parties involved. If Griego prevails, Madlib's copyright to Lord Quas could be voided, potentially leading to financial implications for the producer. As the case unfolds, the dispute highlights the complexities of copyright in music and visual art. Madlib and his representatives have yet to comment on the matter, leaving fans and industry watchers to eagerly await further developments in this ongoing saga.