The producers of Madonna's historic concert in Rio have been revealed

MadonnaHer historic concert on Rio's Copacabana Beach on May 4 will be performed by her longtime supporter Arthur Fogel and legendary Brazilian producer and promoter Luiz Oscar NiemeyerLive Nation officials confirmed Advertising sign.

Fogel is one of the world's most successful concert and tour producers and is the president of global touring at Live Nation, the world's largest concert promotion company. Fogel works with some of the biggest tours in the world – a list that also includes Lady Gaga, U2, Beyoncé and Drake.

Niemeyer, CEO of Bonus Tracks Entretenimento, is one of Brazil's best-known promoters, having staged Paul McCartney's 1990 concert at the Maracanã Stadiun and the Rolling Stones' 2006 free concert at Copacabana Beach in 2006, which they attended more than 15 million. People. Niemeyer was also the creative force behind the Hollywood Rock festival, which ran from 1988 to 1996 in São Paulo and Rio de Janeiro. Niemeyer's most recent project, the Music Is The Answer festival, launched in 2022 and last year featured headliners Lana Del Rey and Florence + The Machine.

Fogel will produce the concert on behalf of Madonna, while Niemeyer will work on behalf of the city of Rio and various sponsors, including sponsor Itau bank.

The free Rio concert, which Visit Rio officials said is projected to draw 2 million fans, will wrap up the Queen of Pop's Celebration tour and cap a career that has earned an estimated $1.5 billion in ticket sales over a dozen world tours, making her one of the highest-grossing artists of the year.

While the city-run Copacabana Beach is known for hosting big concerts every New Year's Eve, headlining concerts are much rarer. The last large-scale free concert on the beach outside of New Year's was when the Rolling Stones played there more than 18 years ago as part of the group. A bigger explosion tour.