Trueno signed a record deal with Sony Music Latin, Advertising sign can announce. The Argentine rapper and singer, known for his socially conscious lyrics, is a leading force in the Latin American hip-hop scene.
“Joining Sony Music US Latin is a big step in my career! I'm very excited to be able to share with this great group my next album, an album that is very special to me,” said the 21-year-old hitmaker, who released music through indie label Sur Capital Records. statement.
Trueno (real name Mateo Palacios Corazzina) first gained momentum in 2019 after being crowned Red Bull Batalla de los Gallos and Freestyle Master Series (FMS) champion, and has since released two studio albums. Atrevido (2020) and Bien o Mal (2022). It has so far scored three entries on the Billboard Global 200 and peaked at No. 10 Advertising signThe 50 Greatest Hispanic Rappers of All Time.
“Trueno is the new head of Latin American hip-hop,” said the president of Sony Music Latin Alex Gallardo. “Growing up in an environment dominated by Hip Hop art and culture, Trueno developed as an artist at a very young age. At just 21 years old he is poised to establish himself as a leader of this genre in Spanish and we at Sony US Latin welcome him and want to give him the platform to continue to grow and take his music around the world.”
“From the day I heard him for the first time when he was just 18 years old, I knew he would be the Argentinian artist who would achieve the greatest breakthrough in the world, not only for his music, but also for his message, his ethics and his his values,” he added Damian Amato, president of Sony Music Hispanic South America. “Trueno is a complete artist, owner of a unique talent, unparalleled lyrics, an overwhelming live performance and above all, a future that I believe has no limits to his growth. I am very happy that he has joined the Sony US Latin family and I am forever grateful for the trust that Trueno has shown in my team over the years.”
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