New Jersey Lyricist Wes Nihil joins forces with the esteemed producer In Bangas to unveil the video for “It Is What It Is”. Returning to his tough upbringing on Newark's South Street, Wes Nihil weaves a lyrical tapestry that pays homage to his roots while honoring the loved ones lost along the way. Directed by All I Know Is Goon's John L., the visuals offer an unfiltered look at the streets of Newark, capturing the essence of the city that shaped Wes Nihil's journey. With raw passion and unflinching authenticity, “It Is What It Is” serves as a testament to the importance of staying grounded amidst life's turbulent ups and downs.
Reflecting on the importance of the track, Wes Nihil emphasizes the dual importance of remembering one's roots and honoring the path one follows. “It Is What It Is” goes beyond simple nostalgia, serving as a heartfelt tribute to the resilient spirit of Newark and the loved ones who have left an indelible mark on Wes Nihil's life.
