While KCON has long been heralded as the mecca for K-pop fans, a new party launched amid the 2024 Los Angeles date could also make it a must-see for those in the industry.
What was meant to be a night to celebrate K-pop ended up being a cross-industry collaboration event hosted by Day 13, a new joint venture between K-pop and marketing specialist Jenny Zha with Keith Kawamura , the anime and gaming marketing veteran. who is also the CEO of 3i Productions. After the second day of KCON LA concerts on Saturday, July 27, artists, executives and influencers were on their way to downtown LA hot spot Hatch.
Notable attendees included KCON artists such as K-pop star and American Song Contest winner AleXa, as well as Mikha of Philippine girl group BINI — both enjoyed nibbles and drinks at the back of Hatch with friends like The Kelly Clarkson Show producer Jasmine Stephen, songwriter Vanessa Jefferson whose love for K-pop has long been documented by her sister Lizzo, and OfflineTV's Henry Jiang who spoke to AleXa about their interest and collaboration in the gaming space.
“With the Day 13 launch party, we wanted to bring everyone together to create more avenues for ideation and create a long-lasting tradition that can give way to even more exciting cross-collaboration projects,” Zha reflects. Advertising sign. “Subcultures like K-pop and anime are so pervasive that they are now part of the mainstream conversation – especially at the forefront for key stakeholders behind the scenes.”
A host of journalists, journalists and other media personalities who have long worked in the K-pop space were also present. Lively discussions included the extra effort put into ILLIT's comeback single, ATEEZ's recent move to United Talent Agency, excitement and inquiries about TITAN CONTENTS' first girl group AtHeart (originally revealed on Advertising sign), an upcoming song collaboration of a K-pop series in collaboration with Netflix, the signing of a new K-pop artist with an American PR, who wants to collaborate and guess about the future of a major Korean agency, and many more juicy details to compete with Hatch's wagyu and wasabi skewer.
Also in attendance was award-winning actress and dancer Krystal Ellsworth (who blew up in India after starring in the 2017 film heart beats shot in the country). CAA's Brian Chau was in the house, joining Konami and Bandai Games for drinks to explore how talent could be further integrated into a conversation about the video game industry.
Influencers like “The Transition Guy” Johnny Tran (930,000 TikTok followers) and Twitch streamer iGumdrop (with nearly 300,000 Twitch followers and 450,000 Instagram followers) were seen connecting with members of Sony's Santa Monica Studios — producers behind God of War franchise – for partnership opportunities.
from our partners at https://www.billboard.com/lists/kcon-2024-la-weekend-things-you-didnt-see-backstage/
