NewJeans: Photos from the Billboard Women in Music Cover Shoot

As the five members of NewJeans I file gracefully on their stairs Advertising sign photo shoot in Seoul, I am greeted with bright smiles and sincere greetings of “Nice to meet you”. Just days ago, the explosive K-pop girl group won Artist of the Year and Song of the Year at both the Melon Music Awards and the MAMA Awards, two of South Korea's most prestigious music awards — and just two of about 10 awards shows attended and performed in the country last December and early January. However, despite the hectic schedule of the winter awards season there, they exude warmth and excitement.

This infectious energy has endeared the women of NewJeans — Minji, Hanni, Danielle, Haerin and Hyein, who range in age from 16 to 19 — to fans both in South Korea and around the world. Since debuting in July 2022, NewJeans has quickly risen to the top of the K-pop pantheon. Six of the eight singles released have reached No. 1 or No. 2 on South Korea's dominant streaming measure, the Circle Digital Chart. The act has made several inroads Advertising sign charts as well, including three top 10 hits on the Global 200 and four on the Global Excl. US chart, five entries on the Billboard Hot 100 and six top 10s on the Global Digital Song Sales (the biggest hit was “Super shy,” peaking at No. 2 last July). The group's songs have earned 931.6 million official on-demand streams in the US, according to Luminate.

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