These are the best places to buy Air Jordans online

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Few, if any a piece of clothing has achieved as much fame as Air Jordans. The sneaker line – created by Michael Jordan and Nike – has created some of the most sought-after shoes in the world since 1984 Jordan 1 OGall the way to continuous Travis Scott x Air Jordan publications.

They're some of the most sought-after and stylish sneakers on the market, but there's a catch: All that fame means Jordans are hard to come by. Searching for certain Jordan colorways and collaborations is a full-time job for some sneakerheads, with dozens of retail and resale platforms all over the web. Not all of them are worth buying (or even legit), so we've done the research and rounded up some of the best places to buy Jordans online.

Below, you'll find details on how and when to score brand new Jordans when they drop. Below are some of the best places to buy Jordans online if Nike and other retail sites don't have what you're looking for.

How and When to buy New Jordan Releases (2024)

Most new releases from Nike arrive first on their website for immediate purchase, but a few more coveted Jordan releases are made available via Nike's SNKRS app. This app can notify you when buzzy new Jordans are available for purchase, but you'll often need to enter a SNKRS design to get a chance to order the highly anticipated shoes.

You can shop the less common Jordan releases now on Nike.com here.

Where To buy Resale Jordans Online

If you weren't able to purchase a particular pair of Jordans on Nike.com when they were originally released — or you're looking for a previous release that's no longer in stock — there are plenty of options for resale Jordans. Below are some of the best places to buy Jordans online, including resale platforms for Grail Jordans and trusted, non-Nike retailers for new Js.

1. Shop Jordans at Farfetch

Connecting customers with boutiques and smaller sellers, e-commerce giant Farfetch offers a huge selection of new and resale items — including a huge line of authentic Jordans. You'll find everything from affordable, lesser-known colorways to trophy-worthy releases like Dior Jordans or even Eminem's Jordan 4s. Everything is guaranteed to be authentic and you can return most items within 14 days.

2. Shop Jordans at Stadium Goods

Stadium Goods is another great place to buy Jordans online, whether you're looking for new releases or authentic resale examples. They have a huge selection of Jordan 1s including Retro OG Highs for just $414 and up (depending on your size) and UNC 1 favorites.

3. Shop Jordans on Foot Locker

For a huge selection of brand new Jordans, check out Foot Locker. The sneaker store stalwart still has one of the best selections of Jordans, ranging from new releases to classics.

4. buy Jordans on StockX

If you want a specific pair of Jordans but can't find them in stock anywhere, head over to StockX. The resale platform has become popular for almost every sought-after sneaker, and all products are certified unused and authentic. For example, you can pick up the popular Travis Scott Reverse Mocha Jordan 1s above for just over $1,200.

5. Shop Jordans at Dick's Sporting Goods

Dick's Sporting Goods is another good source for new Jordans, currently listing a few hundred models available online. In our experience, you can also score some deals at Dick's (though you might not find the most famous Jordans).

6. buy Jordans on Amazon

It's safe to say anything you need, want, and desire can be found on Amazon with a little digging. Even Air Jordans aren't above the retailer's vast reach. While you won't find vintage styles or rare collectibles, what you will find are those classic silhouettes that never go out of style.

7. Shop Jordans at Finish Line

You won't be hitting the latest drops or getting crazy sales at Finish Line, but what they are great at is having a range of styles to choose from. Missing a drop but still want to find a pair to buy? Chances are they could have ended up here.

Brief history of Air Jordans

When the first Air Jordans debuted in 1984, they broke away from more traditional designs (basketball shoes up to that point were mostly white) and sparked a strong reaction from the NBA. The early bold colors were considered a distraction during the game and the NBA banned them and fined Michael Jordan $5,000 every time he took the court wearing them. Even in the face of backlash, Jordan continued to show off the sneakers, an act of defiance that only added to the shoe's value when it hit retail the following year.

“Before Jordan, sneakers were just for playing basketball. All of a sudden, sneakers became fashion and culture,” noted ESPN reporter and editor Roy S. Johnson. The last Dancea documentary that chronicled the basketball player's success and rise to fame.

Since then, the shoes have become a symbol of determination and success for historians, basketball fans, stylish innovators and athletes. From their original '85 debut that can still be found on eBay, to the revamped Jordan 1 OG and Jordan 1 Mids, the sneaker has defied the laws of time to become one of the most sought after shoes in all of history.