Venice announced the beta release of a new tool called Co-Manager on Tuesday (April 2). The “career assistant” for artists integrates “insights from leading artist managers, marketers, streaming analysts and digital strategists with OpenAI machine learning and your unique streaming data,” according to a release.
“Co-Manager is designed to educate artists about the business and marketing of music so artists can spend more time focused on their creative vision.” Susie Rio, co-founder and president of Venice Music, said in a statement. Venice, co-founded by Troy Carterhe believes his tool can help artists plan advertising campaigns and release albums.
Many of the most consequential questions related to the rapid progress of artificial intelligence — whether genAI models should license training data, for example — have yet to be decided.
“Unfortunately, other than right-of-publicity laws that vary in their effectiveness by state, there is little current protection for an artist regarding the threats posed by artificial intelligence, and therefore government action is urgently needed.” Russell L. Kingsaid the director of the King Law Firm Advertising sign earlier this year.
But the government is not known to move quickly. This means that “whatever we think about the state of artificial intelligence and its legal treatment, it's important to stay nimble and try to think several steps ahead because things can change quickly,” Spotify's general counsel Eva Constant he said recently.
To that end, major label heads have all discussed the importance of finding AI-powered tools to help their artists.
“We are at the gate of a new technological era with artificial intelligence,” said Sony Music CEO Rob Stringer he said in 2023. “And not surprisingly, music will be a key component of that process. Artificial intelligence promises to give us tools so that our artists and writers can create and innovate. It also heralds greater levels of insight through machine learning, as well as potential new licensing channels and avenues for commercial exploitation.”
Likewise, CEO of Universal Music Group Lucian Grainge spoke about the company's goal “forg[ing] pioneering private sector partnerships with AI technology companies” in a memo to staff in January.
“Additionally, our artists have begun working with some of the latest AI technologies to develop tools that will enhance and support the creative process and produce musical experiences unlike anything heard before,” Grainge continued. “And to leverage AI technology that will benefit artists, we continue to enter into groundbreaking agreements with, among others, Endel and BandLab.”
As an entertainment lawyer Tamara Milagros-Butler You recently put it, “don't be afraid to explore AI as a tool, but keep the human connection.”
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