Welcome to Billboard Pro's Upward trends column, where we take a closer look at the songs, artists, oddities and trends that have caught the attention of the music industry. Some have come out of nowhere, others have taken months to catch on, and all could become ubiquitous with the flash of a TikTok clip.
This week: The first weekend of Coachella brings in gains for many of the biggest and most up-and-coming names in attendance, while the songs that soundtracked Wrestlemania XL's biggest moments also get big hits. Cowboy Carter partner has his first solo hit and more.
New Peaks in the Coachella Valley: Streaming Bumps for Lana Del Rey, No Doubt, Sabrina Carpenter and Other Weekend One Performers
Coachella season was once again upon us this past weekend as hundreds of thousands of music fans flocked to the desert in Indio, California to see many of the best and brightest performers in pop, rock, dance, hip-hop and but. While this year's festival saw a bit less hype (and reportedly slower ticket sales) than some previous incarnations, many of the main artists involved still saw big spikes in streaming consumption after their busy shows.
On Friday (April 12), headliner Lana Del Rey posted a 36% increase in official US on-demand streams next Saturday to Monday compared to that period from the previous week, rising from 19.4 million streams to 26.4 million, according to Luminate. Breakthrough hit “Video Games” was one of its biggest beneficiaries, jumping 70% to nearly 1.2 million streams thanks to Del Rey bringing out fellow alt-pop superstar Billie Eilish for her Coachella performance. Then returning the favor by dueting with Eilish on her own breakout single, “Ocean Eyes” (up 21% to 1.5 million). Saturday title Tyler, the Creator also saw a Sunday-to-Monday bump from last week, with its catalog up 20% to 13.5 million streams. (Sunday's star Doja Cat was generally lost in the streams because he let her loose Scarlet 2: Claude deluxe edition last week.)
In addition to these headliner hits, some of the '90s rock reunions on Saturday's undercard also scored big. Of those, No Doubt easily saw the biggest, with their total catalog jumping 85% (from 1.4 million to 2.6 million) on Sunday and Monday from last week — with “Bathwater,” which performed with a special performance by pop-rock superstar Olivia Rodrigo, sees a particularly notable rise (up 450% to 113,000 streams). No Doubt's '90s ska-punk peers Sublime, who reunited on Saturday with late singer Bradley Nowell's son Jakob on vocals for the first time, also saw a more modest increase to their catalog in that period (up 19% to 4.6 million streams), as did Britpop giants Blur (up 27% to 770,000).
However, it wasn't just the established veterans who saw the spikes in the weekend catalog. Still-rising pop star Sabrina Carpenter had one of the best-grossing sets on Friday, not only helping her just-released single “Espresso” hit her best numbers for a new song to date (9.9 million streams between 12 and April 15) , but it also offers a significant lift for the rest of her catalog — which was up 41% from last week to 10.4 million streams in the three days following her set, not counting the “Espresso” numbers. Meanwhile, Chappell Roan's spring continued to roll, with her catalog streams up 52% to 14.6 million Saturday to Monday from last week, following her Friday performance. And Reneé Rapp's impressive Sunday set also saw a 33% increase from the previous week for her catalog that Monday, climbing to 1.4 million streams. – ANDREW UNDERBERGER
WrestleMania XL Lights Up Tracks by The Weeknd and Nothing More
As wrestling fans continue to bask in the glow of WrestleMania XL (April 6-7), so do the songs featured prominently at the blockbuster event. Both The Weeknd's “Gasoline” and Nothing More's “If It Doesn't Hurt” saw impressive streaming gains during WrestleMania week.
“Gasoline,” a 2022 single from the pop superstar Dawn FM The album, which peaked at No. 29 on the Billboard Hot 100, drew more than 560,000 official US on-demand streams during the April 5-11 period, according to Luminate. This marks a 72% increase from just over 320,000 streams from March 29th to April 4th. “Gasoline” marks the Weeknd's fifth consecutive WrestleMania theme song. Last weekend's picks include “Less Than Zero” (2023), “Sacrifice” (2022), “Save Your Tears” (2021) and “Blinding Lights” (2020).
To top off the year (Jan. 19), Grammy-nominated hard rockers Nothing More released “If It Doesn't Hurt” as a standalone single. During WrestleMania week (April 5-11), where “Hurt” was used in video hype package for the highly anticipated Rhea Ripley vs. Becky Lynch match, the song garnered over 580,000 official on-demand streams in the US, marking an impressive 132% gain from an estimated 253,000 streams the previous week.
According Deadline, WrestleMania XL was the Peacock's most-streamed entertainment event ever, garnering an impressive 1.3 billion live minutes on April 6 and 7. Clearly, some of those viewers took to their favorite music streaming platforms after hearing those theme songs for two action-packed nights in a row. – KYLE DENNIS
Shaboozey Boozy's new single is already a hit
Along with the many legends of the country who passed or called them Cowboy Carter, Beyoncé's latest blockbuster also featured a handful of up-and-coming artists as collaborators, receiving the most coveted kind of co-sign by appearing on a Queen Bey tracklist. Shaboozey received arguably the biggest showcase of any of the guest artists appearing on two songs from the Billboard 200 set, as the up-and-coming country singer-songwriter belted out “Spaghettii” and “Sweet / Honey / Buckiin” and quickly expanded his his. profile of a decade in his recording career.
Not wanting to sacrifice any of the Cowboy Carter dynamic, Shaboozey returned last Friday (April 12) with “A Bar Song (Tipsy),” a hand-clapping country anthem designed for raucous TouchTunes playbacks. Beyoncé Bump helped the seven-figure streaming total in its first four days of release, debuting with 1.63 million on-demand streams in the US on Friday (according to Luminate) and amassing 5.66 million streams through Monday — along with nearly 6,000 in digital song sales, a huge number for a song by a younger artist in just a few days.
Meanwhile, “Tipsy” — J-Kwon's 2004 hip-hop perennial, which reached No. 2 on the Hot 100 — was revived on “A Bar Song (Tipsy)” via interlude and is enjoying a little of its own streaming hit after the release of the single Shaboozey. “Tipsy” earned 413,000 streams from April 12-15, up 8% from the same four-day period the previous week (383,000 streams from April 5-8), as listeners likely played it once and then replayed it twice in three to four times. – JASON LIPSHUTZ
GloRilla Guns For Third Simultaneous Hit With Fast Rising Big Boogie Collab “Bop”
Between the “Yeah Glo!” and the Megan Thee Stallion-assisted “Wanna Be,” GloRilla has closed out the first half of the year. Now, with Big Boogie's exciting collaboration “Bop,” she looks to add another 2024 hit to her arsenal.
During the April 12-15 period, “Bop” earned just over one million official US on-demand streams, up 43% from just 730,000 streams during April 5-8. The development of the song was stimulated by a dance trend created by a TikTok user @curvejso. The infectious choreography is at the end of GloRilla's guest verse and throughout her hook.
Although the sound that played in the video that started the trend is no longer available, several “Bop” sounds have found traction on TikTok. ONE fan uploaded clip of audio boasts over 16,000 posts on the platform, and another user uploaded excerpt (which soundtracks a different dance trend) plays on over 4,000 posts. If the dance trend continues to translate into streaming gains, Big Boogie could be in for his first Hot 100 entry with “Bop.” — KD
from our partners at https://www.billboard.com/music/chart-beat/coachella-streaming-gains-headliners-lana-del-rey-no-doubt-1235658946/