Peggy Gou: Photos From the Billboard Cover Shoot

In addition to Peggy Gou's cover, check out this Q&A with Aaron Sinclair, who photographed Gou for Advertising signthe AAPI subject.

Tell us a little about your background.

I was born and raised in Los Angeles and spent most of my life growing up in the inner city. I spent a lot of time with my Korean grandmother who traveled a lot, so I got to know different parts of the city. When I became a teenager, I really got into music, photography and film. This led me to pursue photography at the Art Center, where I continued to explore my interests and take film classes.

During those years, I really got into the local music scene, going to shows almost every other night to watch my friends' bands. These experiences greatly influenced my creative interests. Now in my 30s, I am still deeply involved in these pursuits, always striving to improve.

What did you know about Peggy Goo before filming?

I actually DJ as well, and I think I was looking for new songs to add to my set when I came across her song “Starry Night”. I found the music video soon after and was instantly hooked. The shots, the colors and the way it worked so well with the song, it made me wish I had made it. The Korean element hit me too.

What was the atmosphere like on set?

The atmosphere on the set was cool. I think Peggy and I are both very particular when it comes to our work, so doing the shoot together was really good.

Peggy mentioned how happy she was to see “so many of my Asian brothers and sisters here” on set. What did you think of this? Is it rare to have that kind of representation on a shoot?

It's not something you see often, but when it does, it's noticeable. I've only experienced this one other time, and each time, it's a reminder of the importance of diversity in our industry.

This is Advertising signthe first AAPI issue. What does it mean to you to be a part of it?

Being a part of it Advertising signThe first issue of AAPI means a lot to me. It is an opportunity to showcase the diversity and talent in the AAPI community on a prominent platform. It's not just representation. it's about celebrating our stories and contributions to the music industry and beyond. I am honored to be a part of this historic moment and hope it paves the way for more recognition and visibility for AAPI artists and creators.