As Kim Kardashian's Skims brand continues to grow, so does the number of celebrities Kim is recruiting to join her Skims family.
According Page six, Kim Kardashian is now breaking into the sports world as Skims have become the official underwear of the WNBA. To help promote the brand, the reality star tapped WNBA superstars Candace Parker, Dijonai Carrington, Kelsey Plum, Skylar Diggins-Smith and Cameron Brink to star in a new underwear campaign to announce the partnership. Posing with a Skims-branded WNBA basketball (which articulates quite nicely), the sports stars show off the attire these women would wear at home after a hard day's work out there on the court.
Taking to Instagram to announce the move, Skims posted photos of the campaign stars with the caption: 'As the official underwear partner of @WNBA, SKIMS is as comfortable as it gets. Just in time for the season update @candaceparker, @cameronbrink22, @kelseyplum10, @dijonai__and @skylardigginssmith sports our Fits Everybody collection.”
This is a good look for Kim Kardashian's baby, as she has gone from representatives of the music industry to real athletes who shine in the sports world.
Page six References:
“Championing women and women in sports is incredibly important to Skims,” the “Kardashians” star, 43, said in a press release.
The Skkn by Kim founder continued that her company is “rooted in the participation, representation and empowerment of women, which are shared values with the WNBA.”
The WNBA players are the latest celebrities to join a Skims campaign, joining the likes of Sabrina Carpenter, Usher and a host of male athletes, including fellow b-ball star Shai Gilgeous-Alexander of the Oklahoma City Thunder, the who helped announce Skims as the official underwear of the NBA as well.
How do you feel about Skims becoming the new official underwear of the WNBA? Let us know in the comments section below.