Billboard is excited to partner with Pinterest to unveil an exclusive board featuring editorial content curated by Billboard editors. The plankbrought to you by Pinterest, aims to highlight the multifaceted nature of Latin music, highlighting both its traditional roots and the journey that has resulted in Latin music genres being among the most popular in the world.
Latin music is known for its ability to evoke emotions and capture the essence of its culture. From the passionate rhythms of salsa to the heartfelt ballads of bachata and the infectious rhythms of reggaetón, each genre tells its own story.
The charts offer a comprehensive look at Billboard's prominent role in supporting the global boom in Latin music. Each sub-genre will have its own unique board, consisting of pins featuring content from Billboard's archive.
Fans can expect authentic photos, behind-the-scenes videos and other content from events like Billboard Latin Music Week and Billboard Latin Women in Music.
These exclusive editorial boards are more than just a music showcase. they represent a celebration of identity, creativity and the power of cultural expression. Pinterest's visual discovery platform is perfect for this task, allowing users to effortlessly explore, save and share their favorite moments from Latin music culture.
“These boards provide a beautiful and vibrant snapshot of Latin music through history and today. We are so proud to showcase the rich versatility of Latin music and all its genres through Pinterest's unique visual platform, which provides a completely different discovery experience. We look forward to expanding the reach of Latin music even further,” said Leila Cobo, Billboard's Chief Content Officer for Latin content and Español.
Billboard and Pinterest's partnership not only brings visibility to Latin music but also promotes community involvement. Users on Pinterest can immerse themselves in the distinct styles and personalities of each subgenre, as well as discover emerging talent redefining the boundaries of Latin music.
“We are thrilled to partner with a world-renowned publication such as Advertising sign to bring Pinterest users an exclusive look at the distinct styles and personalities of the Latin music genres, as well as offer them the opportunity to discover emerging talent,” said Nadine Zylstra, Pinterest's Global Head of Programming and Originals.
“Pinterest is a platform for inspirational content and it's so special that Advertising sign open up their archives so half a billion Pinterest users can discover their iconic collection of covers, red carpet looks, photoshoots and event photos.”
As users explore these paintings, they are invited to dive into the narratives behind the music, gaining a deeper appreciation for the Latin music diaspora and its lasting impact on the world stage. Get ready to experience Latin music like never before.
from our partners at https://www.billboard.com/music/latin/billboard-launches-exclusive-pinterest-boards-celebrating-best-of-latin-music-1235730997/