On Friday, Jack White surprise-released a new solo album by giving away vinyl copies to unsuspecting fans who stopped by Third Man Records stores in Nashville, Detroit and London. Now, Third Man Records is encouraging those record owners to share their love by copying the album and distributing it online.
Third Man issued the call to action on his Instagram account on Friday night. In an Instagram story, the phrase “Rip It” appears over an image of White’s new vinyl record.
In response to that request, Detroit public radio station WDET 101.9 FM played the entire album live and a recording of the play has since been uploaded to YouTube. Additionally, White's official Reddit page uploaded a copy of the album to a Google Drive.
White previously released a pair of solo albums, Fear of dawn and Entering Heaven Alivein 2022.
Check out our cover story on Jack White, where he talks about entering a period of renaissance and breaking conventions in ways both subtle and drastic.
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