Just when it looked like adidas' popularity was dead after their split with Kanye West and the “cancellation” of his Yeezy line (they're still on sale randomly), they've found a new lifeline in a silhouette that's in right now. caught fire in the streets (after Samba).
According High concernthe Adidas “SL 72” has become the new “It” sneaker recently and although Adidas seemed to have success with the “Samba” line, the retro athletic sneaker SL 72 seems to be emerging as their most popular silhouette. 2024. Although Adidas released the remaining stock of their Yeezy line last year and changed, their popularity never recovered thanks to Kanye's off the wall antics and statements.
Per Highsnobiety:
LYST's quarterly ranking of the hottest fashion brands and items reveals that the adidas SL72 OG — a retro running shoe that has quietly captivated designers and celebrities alike — is the second hottest product of Q2.
It's worth noting that Hadid has also co-signed adidas' SL72 — she even appeared in a campaign for the sneaker, though the brand apparently pulled the ad due to backlash over Hadid's support for Palestine. (Whether adidas' decision will affect the silhouette's popularity remains to be seen.)
Regardless, we're more than happy to move on from Samba, for reasons that may or may not have anything to do with Rishi Sunak.
adidas is counting its lucky stars that so many people are longing for the fashion of yesteryear. Heck, even baggy pants are making a comeback! Who would have thought it? Once you see rappers or singers start regularly rocking the bell towers, it's a wrap.
What do you think of the adidas SL 72 which is one of the hottest kicks out these streets? Let us know in the comments section below.