MELBOURNE, Australia — Roger Field is returning to the live music industry with a new venture, Further away.
The former president of Live Nation Asia Pacific leads the consulting business, which will guide clients looking to engage with live events, with a focus on business development, market insights and industry advocacy.
His approach, Field explains, is based on creating new ways to “connect the previously unconnected.”
The Melbourne-based executive will also use his expertise to advocate with the government at live events.
“My previous role leading an APAC organization with more than 300 people and a turnover of tens of millions of dollars gave me the privilege of dealing with prime ministers, prime ministers, politicians, media and leading agencies,” he comments, “leading to a significantly improved appreciation. of the capacity, scale and value of living industry'.
Before splitting with LN in late 2023, Field was regularly identified as one of The billboard international power players, a key figure in live entertainment who led the gig giant's presence across Australia and New Zealand, before taking the reins in a pan-Asia Pacific role.
Field spent 13 years with the company, joining in 2010 at the launch of Live Nation Australia. Two years later, LN acquired Michael Coppel Presents, reuniting the concert specialists (Field had worked with Coppel in 2003). Promotions would come, with Field rising from vice president of promotions to managing director, then managing director for Australia and New Zealand.
Another elevation came in 2020, when Field was named president of LN, Asia Pacific, a new position.
At the height of the pandemic, in mid-2020, Field was appointed to a leadership role for the Live Entertainment Industry Forum (LEIF), created to help safely restart concerts, sports and shows of all kinds as nationwide restrictions had loosen up. and was part of a music industry delegation that helped secure a A$250 million federal government “lifeline” for the music industry.
During his time leading the LN subsidiary, Field oversaw stadium tours for Taylor Swift, Coldplay, U2 and Red Hot Chili Peppers, the business diversified with its VIP offering, branding partnerships with companies such as National Australia Bank, Telstra and American Express. strategic partnerships with government and private sector entities, including Secret Sounds, and added a number of venues to the LN portfolio.
“The live events industry is not particularly easy for outsiders to understand and navigate, and I see that as a huge, missed opportunity,” he says of his new venture. “I'm already working with some fantastic clients and my time has reaffirmed that there are so many opportunities for adjacent markets, private equity and venture capital to proactively engage with the live events industry.”
from our partners at https://www.billboard.com/pro/roger-field-ex-live-nation-apac-president-further-afield/
