Loud Luxury and Bobby Shmurda show their finesse with the release of their new collaboration, “Cool Like That,” one of the most unexpected collaborations of the summer.
Since its premiere at Chicago’s Lollapalooza festival last weekend, the song has already been making waves in late summer with its festival energy and unforgettable choruses, even before its release. “Cool Like That” is a high-octane mix of energetic bars and silky smooth delivery. Its production, characterized by towering horns and festival-like drums, is a house record that demands attention on the main stage. Shmurda’s quietly yet unwaveringly confident vocals seamlessly intertwine with Loud Luxury’s larger-than-life sound.
While serving time, Shmurda was not allowed to listen to explicit rap or hip-hop, leading him to discover euphoric dance classics created by artists like Calvin Harris and Avicii, according to a press alert shared with EDM.comHe eventually found solace and inspiration in the genre's uplifting qualities and now, as a free man, he's proving he's ready to dive headfirst into new musical territory of his own.
“The story of this song goes back to when we first started DJing in college, when Bobby Shmurda's music was killing the dance floor at any bar we played at,” Loud Luxury said. “Many years (and parties) later, Bobby wanted to try and channel the '90s music he grew up with, so we got into the studio and in four hours we built the entire song from a freestyle he did over one of our beats. There's a reason it's unexpected: because none of us thought this would work, but that's exactly what makes this track so special.”
Check out “Cool Like That” below and check out the new collaboration on streaming platforms. here.
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