Source: COACH
Jason Tatum extends his winning streak in a major way. He is now the face of Coach For Men fragrance.
Source: COACH
As was mentioned from High Snobbery, the Boston Celtics power forward has taken his talents to the men's grooming category. This week, the clothing and leather goods brand introduced Coach For Men Eau De Toilette. Jayson Tatum stars in the ad proving he can use his star power off the court. Shot by Keizo Kitajuma, the still image campaign features the St. Louis, Missouri native walking through midtown Manhattan. In a promotional trailer we see Tatum getting ready for his day with a few spritzes of the perfume.
In one exclusive interview with People magazine, he talks about why Coach For Men made so much sense to him. “For me, fragrance is about confidence. I can wear it for any occasion and it gives me that finishing touch, almost like a confidence boost. I know when I put it on, I'm ready to go out and feel better,” he said. When asked about his choice for the opportunity, he made it clear that he was excited. “It means a lot, I definitely don't take it for granted,” Tatum explained. “I'm grateful to tell my story through the lens of the campaign.”
Coach For Men symbolizes the “spirit of the brand” and is inspired by “badass, rebels and all-American dreamers.” Coach For Men has citrus and pear notes in the opening and hangs with a base of suede and ambergris. You can shop it here.
