Beyoncé has moved the needle on culture in many ways beyond music, leaving her indelible mark on fashion, footwear, hair care and more. The Houston superstar's latest venture is SirDavisa whiskey named after her great-grandfather and adding to her deep commitment to honoring her family's influence and legacy.
Through a collaboration with Moët Hennessy, a subsidiary of LVMH, Beyoncé Knowles-Carter brings SirDavis to the fore. According to a recent press release, the creation of SirDavis took years of development. THE Cowboy Cater The artist is said to be a fan of Japanese whiskey and has teamed up with Moët Hennessy to expand the spirit's reach to the American market. In a statement, the award-winning entertainer explained the inspiration behind the upcoming bra.d
“I've always been drawn to the power and confidence I feel when drinking quality whiskey and wanted to invite more people to experience that feeling,” says SirDavis founder Beyoncé Knowles-Carter. “When I discovered that my great-grandfather was a moon man, I felt that my love of whiskey was doomed. SirDavis is a way for me to pay tribute to him, uniting us through a new shared heritage. In partnership with Moët Hennessy, we've created a delicious American whiskey that respects tradition but also enables people to experience something new and unique in the category. You can taste it better than I could ever tell you—you're welcome, SirDavis.'
SirDavis is named after Davis Hogue, Beyoncé's great-grandfather, who worked as a farmer and also moonshine during the restrictive prohibition era. According to family tradition, Hogue would make batches of whiskey and release it into trees for his family and friends to drink. And now, Hogue's great-granddaughter will continue the tradition along with her vision of refinement and collaboration with Moët Hennessy.
“SirDavis is not only a revealing and exceptional American whiskey, of which we are very proud. It is also a testament to the unwavering commitment to craftsmanship, heritage and innovation that LVMH and Beyoncé Knowles-Carter share,” said Bernard Arnault, Chairman and CEO of LVMH.
Moët Hennessy utilized the services of Dr. Bill Lumsden, a certified Master Distiller who has worked on fine Scotch whiskey brands such as Glenmorangie and Ardbeg, names that should be familiar to his readers Spirit.Ed column. The years of experience of Dr. Lumsden in the world of whiskey were applied to the creation of SirDavis. Under his guidance, the team landed on a mash note that puts rye spice front and center at 51 percent, with the remaining 49 percent made up of malted barley. After the balance of the distillate is perfected, the juice is finished in sherry casks.
“With SirDavis, we've tried to challenge the category norms and bring something new to the space,” said Lumsden. “The distinctive grain selection and unusual secondary maturation in sherry casks helped us achieve a signature profile completely unique to SirDavis, one of bold complexity.”
Before it was released to the market, SirDavis was submitted anonymously to several spirits competitions with some of the world's leading judges in the field of adult drinks. In 2023, SirDavis won Best In Class for American Whiskey from the 2023 SIP Awards. In addition, SirDavis earned a Gold Medal from the 2023 New York International Spirits Competition and a 93-point rating from the 2023 Ultimate Spirits Challenge.
The bottle design was created with input from Beyoncé and the whiskey is a true homegrown product finished, blended and bottled in Texas. SirDavis also holds the historic mark of Moët Hennessy's first spirits brand developed entirely in-house by the company in the United States and headquartered in Houston.
While SirDavis has yet to be released nationwide, interested parties can pre-order SirDavis through its website. It will also be available at various retail locations in the United States, London, Paris and Tokyo from September. LAX, JFK and SFO airports will also sell the bottle.
To learn more, click here. Look at the bottle here also.
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Photo: Julian Dakdouk/Moët Hennessy