MTV and TelevisaUnivision will partner for the second year in a row with a live, hosted simulcast of the 2024 VMAs on Wednesday, September 11 at 8 p.m. ET/PT on Univision, the most-watched network among US Hispanics. An encore presentation of the awards show will be broadcast on UniMás at 11:30 p.m. ET/PT.
This is a reversal of what happened last year, when the live simulcast aired on UniMás at 8 p.m. ET and the encore presentation aired on Univision at 11:30 PM ET. This platform flip bodes well for a much larger live audience this year given Univision's greater reach.
Univision will offer exclusive show access to its audience, with original in-show commentary from the host and reporter Alejandra Espinoza throughout the three-hour broadcast, live from New York's UBS Arena.
“We are excited to build on last year's unique and highly successful partnership with TelevisaUnivision. Bruce Gilmerpresident of music, music talent, programming and events, Paramount and chief content officer, Music, Paramount+, said in a statement. “Together, we were able to reach the largest live Hispanic audience in VMA history and deliver +29% [year-over-year] increase ratings. We look forward to celebrating the world's top artists, including some of the biggest Latin superstars, with our fans around the world.”
“TelevisaUnivision is thrilled to partner with Paramount for the second year in a row to bring the VMAs to our audiences,” he said. Ignacio Meyerpresident of US Networks at TelevisaUnivision. “The growing influence of Latin music in mainstream culture is undeniable. We are proud to be the exclusive Spanish-language home in the US for this year's award, offering viewers a language-first, front-row seat to this celebration.”
MTV is calling this year's show “the most global VMAs in show history.” The show will feature three Latina performers — Anitta, Karol G and Rauw Alejandro, plus Camila Cabello, who has Latin roots. (The show has also booked K-Pop star LISA.)
Latin and Latin pop crossover music has been an important part of the mix of performances at the VMA shows since 2018. Last year, four Latin artists appeared on the show – Shakira (as part of the Video Vanguard Award presentation), Karol G, Peso Pluma and Anitta (the latter both solo and paired with K-pop stars TOMORROW X TOGETHER).
Before that, in 2022, J Balvin (with Ryan Castro), Anitta and Bad Bunny appeared. In 2021, Ozuna, Cabello and Tainy (along with Shawn Mendes) represented Latin music. In 2020, Maluma, CNCO and Nicky Jam (along with the Black Eyed Peas and Tyga) did the honors. In 2019, CNCO (in the pre-show), Cabello (with Mendes), Rosalía and Ozuna (in a joint performance), and J Balvin and Bad Bunny (also in a joint performance) all performed. In 2018, Jennifer Lopez (who received the Video Vanguard Award) and Maluma appeared.
Anitta is the top Latin contender this year, with three nods – Best Latin and Best Editing for “Mil Veces” and another nod for Best Latin for “BELLAKEO”. Bad Bunny and Alejandro each get two nods. Bad Bunny is nominated for Artist of the Year and Best Latin for 'MONACO' Alejandro is nominated for Best Latin and Best Picture for 'Touching the Sky'. Karol G, Shakira, Cardi B and Myke Towers each get a nod.
Bruce Gillmer and co-founder of Den of Thieves Jesse Ignjatovic are executive producers of the 2024 VMAs. Barb Bialkowski is a co-executive producer. Alicia Portugal and Jackie Barba are executives in charge of production. Wendy Plaut is an executive in charge of celebrity talent. Lisa Lauricella he is an executive of musical talent.
from our partners at https://www.billboard.com/music/awards/2024-vmas-simulcast-live-univision-1235761895/
