Republic Records has set Eddie Sears as the new executive vice president of creative, effective immediately. The announcement was made on September 3 by Republic President and Chief Operating Officer Jim Ropo.
In his new role, Sears will lead Republic's creative team, working closely with the label's entire roster. His responsibilities will include overseeing creative strategy, packaging design, visual storytelling and immersive fan experiences for both superstar artists and emerging talent.
The segment will also focus on short and long form graphics, photography, logo creation and more.
Roppo commented on the appointment, stating, “Eddie's not just about music. it is fully entrenched within the vision of each artist. He studies every detail and proactively devises a creative strategy that fits that vision. His spirit, energy and creative expertise are unparalleled and I am honored to welcome him to the Republic Records family.”
Sears, in turn, recognized the importance of creativity in the music industry. “Nothing is as powerful as an idea. On a daily basis, our team builds ideas for our artists and we do it with an entrepreneurial mindset. Jim Roppo, Monte and Avery Lipman know the importance of creativity and have placed it at the forefront of Republic Records. In addition, they gave us the scope and support to really make an impact. It's an honor to work with such an incredible team.”
Born in Italy, Sears has spent nearly a decade as creative director at Ultra Records, where he worked with a diverse roster including Grammy Award winners Black Coffee, Benny Benassi, Grammy Award nominees Sofi Tukker and Steve Aoki. Before that, he ran his own creative office in Milan, serving clients in various industries. Sears is also known for his work as a singer, songwriter and producer under the moniker Rocket Pengwin.
Sears will be based at Republic's headquarters in New York, where he will continue to bring his innovative vision and expertise to the label's creative endeavors.
from our partners at https://www.billboard.com/pro/republic-records-eddie-sears-executive-vice-president-creative/