On Thursday (October 17) at the Amsterdam Dance Event, SoundCloud representatives, along with Dutch producer Mau P, participated in a panel where SoundCloud revealed that electronic music listeners are the most engaged demographic on the platform, among others.
That takeaway is based on data that found that electronic music fans outnumbered all music activity on SoundCloud, company representatives said, adding that compared to fans of other genres, electronic music fans were 52 percent more likely to to comment, 104% more likely to share music and 85% more likely to repost.
SoundCloud has long been a key hub for electronic music producers, offering a place where remixes and live sets, unavailable on many other DSPs, can live alongside new productions, creating a catalog that is unique to platform. The way SoundCloud enables direct communication between artist and fans has also helped cultivate the kind of superfans that the mainstream industry is increasingly interested in finding and nurturing. As Jack Bridges of SoundCloud said during a panel last April, “A lot more artists and labels are going to SoundCloud early … and making records out of nothing and artists messaging their fans directly because we have the tools to do that.”
The platform is becoming more and more popular among producers. The company reports that the platform is seeing increased downloads of electronic music, with those downloads expected to increase by around 21% in 2024 compared to last year. Electronic music genre games on the platform have also grown, by about 6% from 2022, with electronic music expected to account for nearly 22% of all games on the platform this year.
And while electronic music is a truly global genre, some regions are of course exaggerated, with SoundCloud finding that Vietnam has the third largest electronic listener base. Elsewhere, Central and Northern Europe have SoundCloud's most consistent and dedicated electronic listeners, while Belgium, Austria and Germany are among the top countries where electronic music is the platform's most streamed genre.
In terms of subgenres, house music receives the most SoundCloud plays, airtime and listeners. Hardcore is second in plays and listening time, while trance is second in listeners and third in plays and listening time. SoundCloud reports that trance is also the fastest growing genre, with a 24% increase in listening time and an 11% increase in listeners since 2023.
from our partners at https://www.billboard.com/pro/soundcloud-electronic-music-fans-most-engaged-listeners/