In the digital sphere where electronic music mainstays like Kygo and Marshmello once found their place, SoundCloud now reports that fans of the genre make up its most dedicated, vocal and active community.
Released during this year's Amsterdam Dance Event (ADE), new data from SoundCloud demonstrates that the electronic genre's fanbase is dwarfing other music communities with staggering engagement statistics. In an “Essential Insider Knowledge” panel during last week's summit, SoundCloud CEO Eliah Seton and house music producer Mau P revealed new insights into the platform's electronic music ecosystem.
Not only is the community growing in size, but its listeners are also the most engaged of any genre on the platform. According to the data, electronic music fans are 104% more likely to share content, 85% more likely to repost, and 52% more likely to comment than fans of other genres.
The revelations mark an important chapter for SoundCloud, which nearly filed for bankruptcy nearly a decade ago. In 2017, the company narrowly avoided collapse thanks to an investment of $169.5 million. capital infusion. The platform struggled to monetize its huge user base at the time, with layoffs and office closures threatening its future. Today, SoundCloud's thriving electronic music culture continues to play a pivotal role in its history, helping the company reaffirm its position as a vital hub for artist creativity and fan engagement.
Trance, hardcore and house, which generate the highest engagement rates on SoundCloud, are leading a wave of activity, with the latter genre topping the charts for most streams and listening time. Global data reveals that countries such as Belgium, Austria and Germany dominate electronic music trends, while Vietnam is emerging as a hotspot by virtue of its rapidly growing “Vinahouse” subgenre.
With over 400 million tracks and a mission built on empowering artists, SoundCloud relies on this enduring connection with electronic music fans to continue shaping the future of the industry. Consult the company official. blog post to discover more statistical information about the reach and impact of electronic music on the platform.
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